健康休閒俱樂部會員參與動機、期望、限制因子、實際體驗與滿意度之研究－以亞力山大健康休閒俱樂部為例

林樹旺; 蔡進發; 戴宜臻; 黃宗成

doi:10.6267/JTLS.2002.8(2)9

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P131 - 150

人文学 > 地理及区域研究
社会科学 > 体育学

DOI： 10.6267/JTS

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健康休闲俱乐部会员参与动机、期望、限制因子、实际体验与满意度之研究－以亚力山大健康休闲俱乐部为例

Health Club Member's Participation Motivation, Expectation, Constraints, Experience and Satisfaction: A Case Study of Alexander Health Club

林树旺(Shu-Wang Lin) ；蔡进发(Chin-Fa Tsai) ；戴宜臻(Diana Tai) ；黄宗成(Tzung-Cheng Huan)

观光研究学报； 8 卷 2 期 (2002 / 12 / 01) ， P131 - 150

繁体中文 DOI： 10.6267/JTLS.2002.8(2)9

健康休闲俱乐部；参与动机；期望；限制因子；实际体验；满意度； health club ； motivation ； expectation ； constraints ； experience ； satisfaction

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摘要 │ 参考文献 (47) │ 被引用文献 (5) │ 国际计量

摘要〈TOP〉

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Because of the economic development, living standard enhancement, and medical environment improvement, the Taiwanese people's life expectancy has increased. With that comes the concern for good health during the longer life. Some research reports that sports are helpful to human beings in heart and lung function thus reducing death rate and sickness while allowing more leisure and resulting in work efficiency. It is not sport per se but rather exercise of muscles and the cardiovascular system. Recognizing the link to exercise, health clubs have gradually become popular as way to address concerns with health. In USA membership in health clubs increased 51% in the decade of the 1990s. In Taiwan membership in health clubs is also growing. Health clubs generally provide people a climate controlled facility with a variety of equipment and the availability of professional or trained personnel to facilitate safe use of facilities offered. The Alexander Health Club with 23 branches in major cities is the largest club chain in Taiwan. Because in Taiwan health clubs are relatively new businesses, the business is in its growth and extension stage. This means that the business is in a stage of evolution in which many problems can occur and thus people in the business for the long run must understand what in happening generally as well as in particular businesses. This study, based on the Alexander Health Club, Tainan branch, is to be conducted by personnel interview with convenience sampling to develop survey and analysis methods to use to understand dynamics of the health club members' participating motivation, expectation, constraints, experience and satisfaction. Mean difference, correlation and other statistical analyses will be employed in this study for achieving factors influencing behavior. By obtaining the above information, insights will be gained into the dynamics of health club business. Conclusions both about fitness impact and small business development impact will be reached. The findings of this research are to be presented to people in the health club business and to government agencies concerned with health, fitness and small business development.

参考文献 ( 47 ) 〈TOP〉

Alexandris, K.,Papadopoulos, P.,Palialia, E.,Vasiliadis, T.(1999).Customer satisfaction: a comparison between public and private sport and fitness clubs in Greece.European journal for sport management,6(1),40-54.
Bogle, T.,Havitz, M.,Dimanche, F.(1992).Sector biases in adults' recreation fitness facility selections.Journal of parks and recreation administration,10(3),49-74.
Boyd, L.,Nielsen, C.C.(1989).Factors affecting health club attendance: a comparison of simple and elaborate settings.Journal of sports medicine and physical fitness,29(4),310-313.
Crawford, D.W.,Godbey, G.(1987).Reconceptualizing Barriers to Family Leisure.Leisure Sciences,9,119-320.
Crawford, D.W.,Jackson, E.L.,Godbey, G.(1991).A Hierarchical Model of Leisure Constraints.Leisure Sciences,13,309-320.

被引用文献 ( 5 ) 〈TOP〉

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