影響數位遺產使用意願與知識交換因素之研究

李秉哲

doi:10.6846/TKU.2017.00340

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影响数位遗产使用意愿与知识交换因素之研究

Antecedents of Usage Intention and Knowledge Exchange in Digital Legacy

李秉哲 , 硕士　　导师：陈水莲　　

英文 DOI： 10.6846/TKU.2017.00340

数位遗产；情绪模组；使用意愿；知识交换；知觉价值；说服知识； Digital legacy ； PAD Model ； Usage intention ； knowledge exchange ； Perceived value ； Persuasion knowledge

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摘要 │ 参考文献 (140) │ 国际计量

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In recent years, the rapid development of the Internet has caused the personal creation and exchange of information to become part of modern life; the Internet has ushered in the digital age. Every day the world continues to generate vast quantities of valuable digital information; even though virtual goods are composed of digital information, they are financially valuable. An entity's movable property, immovable property, and currency can be inherited by heirs; however, the inheritance of virtual digital assets has gradually become a concern and is now being widely discussed. International laws have been written to regulate the inheritance of digital assets; some major network operators have launched digital legacy management services in response to the trends of the times. Therefore, this study explored the factors that affect consumer usage intention (UI) and knowledge exchange (KE) regarding digital legacy management services. Specifically, the present study explored the effects of Utilitarian Value (UV), Hedonic Value (HV), Persuasion Knowledge (PK), and Innovation (Inn) on Trust (Tru), Arousal (Aro), and Dominance (Dom). The associations between Tru, Aro, and Dom and their influence on attitude (Att) and pleasure (Ple) are explained in the context of UI and KE.
The study participants were people who have used digital assets in Taiwan. A total of 552 valid questionnaires were collected, and AMOS 20.0 statistical software was used to analyze the research hypotheses with structural equation modeling. The research findings are as follows: first, UV had a significant positive effect on Tru but had no significant effect on Aro and Dom; second, HV had a significant positive effect on Tru, Aro, and Dom; third, PK had a significant positive effect on Tru but had no significant effect on Aro and Dom; fourth, Inn had a significant positive effect on Tru and Dom but had no significant effect on Aro; fifth, Tru had a significant positive effect on Att and Ple; sixth, Aro had a significant positive effect on Att and Ple; seventh, Dom had a significant positive effect on Att and Ple; eighth, Att had a significant positive effect on UI and KE; ninth, Ple had a significant positive effect on KE but had no significant effect on UI. Furthermore, this study demonstrates that involvement and conscientiousness had moderating effects. Finally, theoretical implications and research directions are provided for future studies.

参考文献 ( 140 ) 〈TOP〉

Abernathy, W. J., & Clark, K. B. (1985). Innovation: Mapping the winds of creative destruction. Research policy, 14(1), 3-22.
连结：
Agarwal, R., & Prasad, J. (1998). A conceptual and operational definition of personal innovativeness in the domain of information technology. Information Systems Research, 9(2), 204–215.
连结：
Ajzen, I. (1985). Behavioral Interventions Based on the Theory of Planned Behavior http://people.umass.edu/aizen/pdf/tpb.intervention.pdf
连结：
Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, (50), 179-211.
连结：
Ajzen, I., & Fishbein, M.(1977). Attitude-Behavior Relations: A Theoretical Analysis and Review of Empirical Research. Psychological Bulletin, 84, 888-918.
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引用含有DOI的文献

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。 如想对DOI的使用与概念有进一步了解，请参考 （ ） 。

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。如想对DOI的使用与概念有进一步了解，请参考（）。