創業經營之個案研討以東華川府重慶老火鍋為例

鍾達煜

doi:10.6846/TKU.2018.00895

山西大学，您好！

感谢采购，人社期刊库｜人社论文库，期间：2024/01/01~2024/12/31

感谢试用，科学期刊库｜科学论文库，期间：2024/10/20~2025/01/20

浏览高级检索

关闭
检索检索高级检索出版物检索
浏览期刊主题浏览核心期刊浏览期刊拼音浏览

关闭

查询符号(半角)	查询符号意义说明
空格	表示为「AND」两个查询词之交集
双引号 ( " " )	片语以双引号标示开始及结束，而且只寻找出现顺序相同的字词，例： " image process "
?	表示一个字母切截，输入两个?表两个字母，依此类推，例：输入「Appl?」，查得结果应为appl e , appl y … ( 常用于英文字查询 )
*	表示不限字母切截，由0~n. 例：输入「appl*」，查得结果应为appl e , appl es , appl y , appl ied , appl ication … ( 常用于英文字查询 )
AND、OR、NOT	布尔逻辑组合关键字，用来扩大或缩小查询范围的技巧。 (1) AND ：缩小查询范围 (2) OR ：扩大查询范围(3) NOT：排除不相关的范围

DOI 是数位物件识别码（ D igital O bject I dentifier ）的简称，
为物件在网路上的唯一识别码，可用于永久连结并引用目标物件。

使用DOI作为永久连结

每个DOI号前面加上「 http://dx.doi.org/ 」便成为永久网址。
如以DOI号为 10.5297/ser.1201.002 的文献为例，此文献的永久连结便是： http://dx.doi.org/ 10.5297/ser.1201.002 。
日后不论出版单位如何更动此文献位置，永久连结所指向的位置皆会即时更新，不再错失重要的研究。

引用含有DOI的文献

有DOI的文献在引用时皆应同时引用DOI。若使用APA、Chicago以外未规范DOI的引用格式，可引用DOI永久连结。

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。如想对DOI的使用与概念有进一步了解，请参考（）。

书目管理工具

相关连结

问题回报

全文下载

创业经营之个案研讨以东华川府重庆老火锅为例

The Case study on Entrepreneurship Management for Donhua Hotpot

锺达煜 , 硕士　　导师：李旭华　　

繁体中文 DOI： 10.6846/TKU.2018.00895

SWOT 分析法；全新设计法；创业经营；广告行销；火锅； SWOT ； 4W1H ； Entrepreneurship ； Advertising ； Hot Pot

0 个人觉得这篇文章赞

摘要 │ 参考文献 (65) │ 国际计量

摘要〈TOP〉

并列摘要〈TOP〉

In this age we have access to a lot of data, convenient  transportation, and excess cash, and thus there are no longer many trade secrets among the companies.  In the case where a new business is very successful, there will quickly be many competitors which drives down the profits from that market.  Before globalization the speed of this competition was not as prevalent due to local taxes and regional logistics.  With higher human quality of life the competition for new markets is also increasing.  This study will explain a system behind creating a start up and evolving it to a successful business. 
 
This research will simplify the multi-faceted business processes and seemingly complicated entrepreneurial details into five parts (4W1H) using rigorous, data-driven thinking and verification to minimize the risk and failure rate of the venture.  This will be accomplished by incorporating the essence of continuous learning, analysis of existing successful business philosophy and operating strategy.  Based on the information collected, we have made adequate plans and assessments of successfully implemented strategies applicable to the five stages: business startup, negative profits, neutral profits, positive profits, and finally expansion of business.  In order to maximize operational efficiency, Donhua Hotpot company experienced an 5month period of loss after 2months of operation.  The company experienced 2months of neutral profit or “break even.”  And finally after 10 months the business became profitable.  Compared to other businesses in this market the period to profitability was significantly shorter than the average of 1-2 years. This case study will make an all-around comparison between this company and its competitors using the SWOT analysis method in order to make preparations to enter the expansion period.

参考文献 ( 65 ) 〈TOP〉

1. Lee,Hsu-Hua and T.T.Yang (2015)。Employee Goal Orientation, Work Unit Goal Orientation and Employee Creativity。Creativity and Innovation Management 24(4), p.659-674。
连结：
2. Jacob Ja Je C. and Rafael A. Haddoct ( 1971 ) 。Price, Brand Name, and Product Composition Characteristics as Determinants of Perceived Quality。 Joumal of Applied Psychology, Vo1.55, No.6,570-579.
连结：
3. K1ara(2001)。Familiar themes。 Restaurant Business, 100(10), pp.
连结：
Entrepreneurship and Small Business Management。ISBN：
连结：
9780133849622 。Prentice Hall。
连结：

国际计量

〈TOP〉

E-mail ：

文章公开取用时，将寄通知信至您填写的信箱地址

E-mail ：

使用DOI作为永久连结

引用含有DOI的文献

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。 如想对DOI的使用与概念有进一步了解，请参考 （ ） 。

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。如想对DOI的使用与概念有进一步了解，请参考（）。