透過網路資料探勘與專利分析建構品質機能展開 - 以智慧型手機為例

李敬毅

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DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。如想对DOI的使用与概念有进一步了解，请参考（）。

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透过网路资料探勘与专利分析建构品质机能展开 - 以智慧型手机为例

Construction of Quality Function Deployment through Web Data Mining and Patent Analysis- The Case of Smart Phones

李敬毅 , 硕士　　导师：张瑞芬;张力元　　

繁体中文

网路资料探勘；品质机能展开；专利分析； web mining ； quality function deployment (QFD) ； patent analysis

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摘要 │ 参考文献 (81) │ 国际计量

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With the rapid technological innovation of consumer electronic products, the successful research and development strategies must match customers’ demand. If enterprise can satisfy the expectations of customers, the brand value and customer loyalty will be enhanced and maintain the advantage in global competition. However, the customers’ preferences are elusive, the ability to grasp customer needs accurately is essential to enterprise. With the popularity of the Internet, many community platforms are established, customers can express their opinions and comments toward product directly through the Internet. The comments on the Internet provide the collective and real-time information, which are important reference for enterprise to develop R&D strategies. Quality function deployment (QFD) transfers customers’ voice into technical needs which contributes to the development of R&D strategies. This study uses the web data crawler software to retrieve the voice of customers (VoC) of case products on the e-commerce platform, then applies text mining approach to extract the keywords of the negative comments. Systematic key term filtering rules are set up to select the representative key terms in the negative comments. Component- based ontology of selected product is constructed, and the key functions are defined based on the ontology, the literature related to key functions are collected for QFD construction. Latent semantic analysis algorithm is used to calculate the correlation between VoC and key functions. Thus, the importance of VoC and key functions can be ranked. Technology function matrix is a patent analytic approach which reveals the patent distribution of specific domain in sub-functions and sub-technologies. This study further incorporates the technology function matrix dimension as the framework of the extended QFD to identify the case companies’ patent distributions to key functions of its product development. This research not only provides the suggestions of product improvement, but also serve as a reference for developing IP portfolio strategy.

参考文献 ( 81 ) 〈TOP〉

5. Belch, G. E., & Belch, M. A. (2003). Advertising and promotion: An integrated marketing communications perspective. The McGraw− Hill.
连结：
7. Chang, H. H., & Chen, S. W. (2009). Consumer perception of interface quality, security, and loyalty in electronic commerce. Information & management, 46(7), 411-417.
连结：
8. Cheng, T. Y. (2012). A New Method of Creating Technology/Function Matrix for Systematic Innovation without Expert. Journal of technology management & innovation, 7(1), 118-127.
连结：
12. Comanor, W. S., & Scherer, F. M. (1969). Patent statistics as a measure of technical change. The Journal of Political Economy, 392-398.
连结：
13. Cronin Jr, J. J., & Taylor, S. A. (1992). Measuring service quality: a reexamination and extension. The journal of marketing, 55-68.
连结：

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使用DOI作为永久连结

引用含有DOI的文献

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。 如想对DOI的使用与概念有进一步了解，请参考 （ ） 。

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。如想对DOI的使用与概念有进一步了解，请参考（）。