與農共創：永續農特產品包裝設計之實踐研究

蘇鴻昌

doi:10.6840/cycu201600551

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与农共创：永续农特产品包装设计之实践研究

Co-Creating with Agriculture: Study on the Practice of Sustainable Packaging Design

苏鸿昌 , 博士　　导师：黄文宗　　

繁体中文 DOI： 10.6840/cycu201600551

农创产业、农产品、概念、策略、包装设计； agricultural industry ； agricultural products ； concept ； strategy ； packaging design

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摘要 │ 参考文献 (265) │ 国际计量

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Taiwan's local cultural consumption has become a leading trend in recent years. In response to the development of globalization, innovative cultural industry has become a primary focus to present local diversities internationally. Taiwan's freedom of creativity, enriched cultures, and abundant agricultural resources can be combined with innovative cultivation, processing, R&D manufacturing, packaging design, and marketing. With the implementation of core strategies, Taiwan's well-known farming reputation can demonstrate its agricultural potentials to the world and further create more opportunities for local products.
This paper reviews and analyzes reference materials other than taking the current observation data and samples into consideration in the hope of understanding the development and application f the packaging design. A number of methods are applied, including the attribute listing, card sorting, expert Delphi method, subsequent cross-matching, and Kano model analysis to yield design decisions with the best satisfaction. The results of the study demonstrate a design standard covering safety, uniqueness, produce technique, practicability, environmental protection, local culture, design, and market from manufacturing, packaging design, to sales promotion. The design strategy from the input of product attributes to the output of packaging principles combines various product attributes, including safety, convenience, binding relationship, the product’s story appeal, emotions, cultural traits, product texture along with many factors affecting packaging principle, such as the product’s protectiveness, carrying capacity, manufacturability, transportability, economical efficiency, usability, recyclability, postoperative management, communicability, aesthetics, and present ability. Moreover, most people prefer a packaging design with less packaging materials which are harmless and recyclable.
According to the above descriptions, the packaging design of a sustainable agricultural product should meet the following demands. Firstly, it should integrate all the aspects to build a good reputation in order to achieve the packing’s design efficiency. Secondly, it should be able to improve the product in a long term and make necessary changes on the packing to present the brand image. Thirdly, it should be able to create added value on the product, enhance buyers’ satisfaction, and maintain the value of the product to receive more support and recognition.
The ultimate purpose of this paper is to encourage a sustainable development of agricultural products as well as the packaging design in the hope of creating a better environment, a more friendly society, and a more beneficial economy.

参考文献 ( 265 ) 〈TOP〉

Daniel C. Esty丹尼尔．艾斯提、Andrew S. Winston安德鲁．温斯顿、洪慧芳译（2007）绿色商机。台北：财讯出版社。
连结：
Gareth Kane贾瑞思．肯恩、赖德锺译（2011）。绿效能。台北：城邦文化事业股份有限公司。
连结：
Kathryn Best凯萨琳‧贝斯特、李琦、刘樱、宫力、胡子平、杨彝安着（2008）。管理设计创意获利的关键竞争力。台北：城邦文化事业股份有限公司。
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Martin Lindstrom马汀‧林斯壮、李振昌译（2005）。收买感官信仰品牌。台北：商智文化事业股份有限公司。
连结：
司徒达贤（1995）。策略管理。台北：远流出版公司。
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使用DOI作为永久连结

引用含有DOI的文献

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。 如想对DOI的使用与概念有进一步了解，请参考 （ ） 。

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。如想对DOI的使用与概念有进一步了解，请参考（）。