以中華文化為本建立新儒商永續經營之道：以博而美關係企業為例

胡思元

doi:10.6840/cycu201700130

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以中华文化为本建立新儒商永续经营之道：以博而美关系企业为例

The Way of the New Chinese Scholarly Businessman Culture to Sustainable Enterprise: A Case Study of TBMS International Corporation

胡思元 , 硕士　　导师：陈筱琪　　

繁体中文 DOI： 10.6840/cycu201700130

企业文化；儒家思想；企业经营；永续经营；新儒商；博而美暨关系企业； business culture ； Confucian philosophy ； business management ； sustainable enterprise ； new scholarly businessman ； TBMS International Corporation

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摘要 │ 参考文献 (77) │ 被引用文献 (1) │ 国际计量

摘要〈TOP〉

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A goel of an enterprise is to make money. A private enterprise’s ability to continually make profit reflects the competitive strength of a country of a society. The ultimate goal of operating an enterprise is to create wealth. But in the process of managing an enterprise and creating wealth we should not consider profit motivation alone. Being benevolent towards others should also be a driving force that comes freom within. If we act on the goodness of our hearts based on moral concepts, choose to do the right things and doing them well, and perform the company’s business with professional skills, we can establish a noble enterprise, an enterprise that changes people’s future and creates dignity and value for our own lives.

By case study research and in-depth interview for TBMS International Corporation Limited, this reaserch is focus on ways to establish “New Scholarly Bussinessman” concept that combines benevolence and profit-making in a harmonious unity. Our goal is to engage in business with scholarly businessman attitude, to use business to rear scholars, to make profit through the path of righteousness, and to foster righteousness with profit made. In doing so we will gain the generated momentum that propels us toward a sustainable enterprise.

The reaserch found that the founder of an enterprise should set up a company’s philosophy on business management and enterprise’s mission determinately. Then the core value of a corporate’s competitive spirit will generate business culture. Employees base the competitive strength on the corporate culture, no matter what the market trend or the competition changes, the enterprise will stand still in corporation’s ultimate competitive advantage. Furthermore the study shows that “business management” and corporate core values are utilized to gerate lasting structures and policies, stressing innovation, competitiveness. Using “Confucian philosophy” as a base, with emphasis on virtue and good work, corporate will train management talents for sustainable operation. In addition colleagues are urged to constantly improve new skills and to elevate their moral conducts to higher levels, followed by “Teaching and learning program”. The fourth step the business owner should establish a legally valid “Living water succession plan”. This plan will allow contributors to company’s successes to own company stock and become one of the stakeholders and the ownership can be passed on to future generations of the corporation. The four fundamental principles of sustainable majagement is the blue print for sustainable operation.

参考文献 ( 77 ) 〈TOP〉

Abrahams, J. (1995). "The Mission Statement Book: 301 Corporate Mission Statements from America's Top Companies." Berkeley(CA: Ten Speed Press).
连结：
Afuah, A., & Tucci, C. L. (2003). Internet business model and strategy.
连结：
Barney, J. (1986). "Organizational Culture: Can it be a source of sustained competitive advantage?" Academy of Management Review 11(3): 656-665.
连结：
Bart, C. (1999). "Making Mission Statements Count." CA Magazine 132(2): 37-39.
连结：
Bengtsson, L., Elg, U., & Lind, J. I. (1997). " Bridging the transatlantic publishing gap: how North American reviewers evaluate European idiographic research. ." Scandinavian Journal of Management 13(4): 473-492.
连结：

被引用文献 (1) 〈TOP〉

庄志峰(2017)。电器产业经营者对局势情境的分析、因应与策略-以青年电器城有限公司为例。台中科技大学企业管理系硕士班学位论文。2017。1-67。

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使用DOI作为永久连结

引用含有DOI的文献

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。 如想对DOI的使用与概念有进一步了解，请参考 （ ） 。

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。如想对DOI的使用与概念有进一步了解，请参考（）。