物件、情緒圖像元素對圖片幽默指標之影響

顏映帆

doi:10.6345/THE.NTNU.DEPC.011.2018.F02

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物件、情绪图像元素对图片幽默指标之影响

The impact of object and emotion graphic elements on humorous indexes of visual humor.

颜映帆 , 硕士　　导师：陈学志;吴清麟　　

繁体中文 DOI： 10.6345/THE.NTNU.DEPC.011.2018.F02

失谐－解困理论；幽默欣赏；幽默理解；图像元素；图像式幽默； graphic elements ； humor appreciation ； humor comprehension ； incongruity-resolution theory ； visual humor

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摘要 │ 参考文献 (62) │ 国际计量

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The purpose of the present study is focused on identifying the effects of graphic elements of visual humor on humor comprehension and humor appreciation.
　　In the first study, 167 senior high school students completed a questionnaire with 59 anthropomorphic graphs to evaluate the humorous indexes. These humorous indexes included comprehensibility, funniness, and aggressiveness of each graph. They were also asked to pick one punch line they felt towards each graph. The graphs with high comprehensibility and funniness ratings were chosen for the questionnaire of the second study. Analysis showed positive correlations between comprehensibility, funniness, and aggressiveness ratings. The graphs with high comprehensibility and funniness ratings have fewer punch line types than the graphs with low comprehensibility and funniness ratings. The most robust punch line of the graph was “object or character’s characteristics”, followed by “facial expressions, body movements and object or character’s characteristics”. There was no gender difference for the punch line.
　　In the second study, a questionnaire with 18 “graph groups” was given to 1,006 senior high school students in order to evaluate the comprehensibility, funniness, and aggressiveness of each graph. Each graph group had two graphs different in object or emotion graphic elements. In the object graph group, one object was developed for non-human script and the other was developed for human script. In the emotion graph group, there were two graphs with different emotional valence or arousal. The results showed that the object and emotional valence graphic elements affected three humorous indexes, and degree of emotional arousal graphic element had no impact on comprehensibility. The object graphic element had a larger effect on comprehensibility and funniness than the emotion graphic element. The graph with non-human script object have more comprehensibility, funniness, and aggressiveness than the graph with human script object. The graph with negative emotional valence have more comprehensibility, funniness, and aggressiveness than the graph with positive emotional valence. The graph with low degree of emotional arousal have more funniness, and aggressiveness than the graph with high degree of emotional arousal.
　　By integrating the results of the two studies, the impact of object and emotion graphic elements on humorous indexes of visual humor may be able to explain through the “graphic humor elements mapping”. Based on the incongruity-resolution theory, script opposition and character’s characteristics may be regarded as the “set-up” and the objects as the “punch-line”. Script opposition and character’s characteristics lay the stage for individuals to detect the incongruity. Objects could provide clues to incongruity resolution by finding the relations between the object and the script or between the object and the character’s characteristics. Individuals go through incongruity-resolution humor cognitive processing via object. Humor appreciation is the end product of humor comprehension. On the other hand, emotions work as the link between script and character involved in incongruity cognitive processing.
　　According to the results, the suggestions were provided to improve the advertising effectiveness of graphic arts and the future study.

参考文献 ( 62 ) 〈TOP〉

许峻豪、郑谷苑（2005）。图像幽默理解历程与双路径幽默理解模式。应用心理研究，26，117-142。
连结：
Wyer, R. S., & Collins, J. E. (1992). A theory of humor elicitation. Psychological review, 99(4), 663-688.
连结：
中文部分
王庆中（2005）。幽默的研究问题。应用心理研究，26，57-71。
王柳生、钱萼、张庆、潘发达（2011）面部表情别中眼睛的线索作用。湖南师范大学教育科学学报，（6），115-119.

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引用含有DOI的文献

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。 如想对DOI的使用与概念有进一步了解，请参考 （ ） 。

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。如想对DOI的使用与概念有进一步了解，请参考（）。