蒙太奇在醫療傳播之應用

江柏緯

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蒙太奇在医疗传播之应用

Application of Montage to Medical Communication

江柏纬 , 硕士　　导师：谢宝泰　　

繁体中文

医疗传播；蒙太奇；注意力； Medical Communication ； Montage ； Attention

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摘要 │ 参考文献 (29) │ 国际计量

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It is an undisputable fact that the communication function of videos has got attention increasingly; thus, how to take advantage of videos for medical communication becomes an important issue in which the application of montage makes a sense.  The purpose of this study was to explore whether the representation technique of “montage” applied for health education film has the effect of drawing attention and efficiency to provide health and medical knowledge.

This study adopted text analysis method to analyze the content structure, story form, montage application, scene interval and attractive topic of two films, “As long as you are fine, your home will be fine” and “Blood Glucose Agent 007” and found the content structure and story form in the episode of medication event of “As long as you are fine, your home will be fine” are superior to those of “Blood Glucose Agent 007.”  Furthermore, the former has more diverse applications of montage to achieve the effect of visual stimulation as well as the function of drawing attention.  In this study, a 5-minute revised project for the medication event episode of “As long as you are fine, your home will be fine” has been put forth by adding more representation technique of montage to promote the effect of drawing attention in order for general people or the people with related diseases to watch.

In this study, it took use of focus group method to get conclusion from both the initial video of medication event episode of “As long as you are fine, your home will be fine” and the revised film that the major audience group shall be targeted for the project of health education film of medical communication to set up main story and clear story structure according to the specific group preference.  As for the aspect of content, it shall mainly rely on medical information supplemented by emotion, using diverse scene frame to create a stimulating visual space while matching the main story and content and selecting proper montage technique with appropriate video length and lean but powerful representation way to attract attention of audience.

By means of literature review and research method, this study concluded that the representation technique of montage applied to health education film indeed helped promote audience’s attention.  Therefore, it proved that montage is really suitable for the application on medical communication.

参考文献 ( 29 ) 〈TOP〉

吴祚朋(2015)。应用虚与实的交会以蒙太奇技法於文创商品的展演，未出版。台中科技大学，台中市。
连结：
孙春望、陈建雄、蒋世宝(2009)。情境文字的图文图文转码过程对景别之图像解释差异研究。设计学报，14卷4期。
连结：
黄夙莲(2014)。突现广告的注意力攫取效果，未出版。交通大学，新竹市。
连结：
黄铃媚(1999)。恐惧诉求与健康宣导活动：宣导讯息内容设计之研究。新闻学研，61，99~135。
连结：
温佑昇(2009)。以蒙太奇技法为表现形式的手绘动画的创作研究。台湾国立师范大学，台北市。
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使用DOI作为永久连结

引用含有DOI的文献

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。 如想对DOI的使用与概念有进一步了解，请参考 （ ） 。

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。如想对DOI的使用与概念有进一步了解，请参考（）。