台灣本土化渡假生活型態量表之建構－以多樣本為基礎之信效度分析

The Construction of Taiwan's Vacation Lifestyle Scale - A Test of the Reliability and Validity Based on Multiple Samples

10.6504/JOM.2003.20.06.07

鄭健雄(Jen-Son Cheng)；劉孟奇(Mon-Chi Lio)

生活型態 ； 渡假生活型態 ； 量表建構 ； 信度 ； 效度 ； Lifestyle ； Vacation Lifestyle ； Scale Development ； Reliability ； Validity ； LISREL

管理學報

20卷6期（2003 / 12 / 01）

1221 - 1246

繁體中文

本研究主要目的在於透過嚴謹的信效度檢定，建構適用於台灣本土的渡假生活態量表本研究首先建構原始量表，經由探索性實證研究與以修訂，再分別於知本、墾丁、與宜蘭三地建立旅客樣本予以檢測。在三個不同樣本當中，都可以根據同一組15個題項抽取出5個度假生活型態構面，在三個樣本中，各個構面與相關題項的因素結構皆與預期相同，信度檢定均具不錯的內部一致性。在三個樣本中，驗證性因素分析顯示具有不錯的因素效度，期因素結構亦無差異。針對度假生活型態構面與旅遊行為之間進行的迴歸分析顯示出相當良好的建構效度，且三個樣本中之迴歸係數極為一致。以LISREL測試結構方程式模型的結果，顯現出度假生活型態構面對於旅遊住宿水準有相當良好的解釋能力。實證分析支持本研究建立之渡假生活型態量表具有良好之信效渡與穩固性。

This study attempts to construct a domestic vacation lifestyle scale with rigorously testing the reliability and validity. A preliminary scale was first developed and then modified on the basis of an exploratory analysis. The modified scale was then tested against three independent samples. Five dimensions extracted from a set of 15 items can be obtained in all three samples. In all three samples, the relationships of dimensions and related items in the factor structure are as what we expect, and the test of reliability shows good internal consistency. Confirmatory factor analyses of three samples all show good model fitness, and an analysis with LISREL shows that the factor structures in three samples are consistent. Regressions on vacation lifestyle dimensions and travel behavior variables show good construct validity, and an analysis with LISREL shows that the regression equations in three samples are basically identical. A further test with LISREL also shows that vacation lifestyle dimensions measured by our scale can successfully explain the differences in travel frequency and the expense on accommodation. The reliability and validity of our vacation lifestyle scale are strongly supported.

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