题名

模仿同形與關係專屬性投資－以台灣代工廠商為例

并列篇名

Mimetic Isomorphism and Relationship-Specific Investment: An Examination of Taiwanese OEM/ODM Suppliers

DOI

10.6504/JOM.2012.29.06.04

作者

許文宗(Wen-Tsung Hsu)；王俊如(Chun-Ju Wang)

关键词

關係專屬性投資 ； 模仿同形 ； 代工廠商 ； 不確定性 ； Relationship-specific Investments (RSIs) ； Mimetic Isomorphism ； OEM/ODM Supplier ； Uncertainty

期刊名称

管理學報

卷期/出版年月

29卷6期（2012 / 12 / 01）

页次

619 - 637

内容语文

繁體中文
中文摘要

關係專屬性投資對台灣代工廠商而言是個重要議題。過去研究大多從經濟理性來探討忽略社會因素影響。本研究認為內部與外部制度壓力會影響廠商從事關係專屬性投資之傾向。藉由161份台灣代工廠商之問卷，實證結果支持制度理論模仿（次數基礎、特徵基礎及模仿基礎）同形之概念。當外部有越多廠商採行專屬性投資行為模式時，個別廠商從事此一投資的意願會較高。此外，同型現象也存在組織內部，當廠商過去持續從事關係專屬性投資，則廠商從事此行為的可能性也較大。最後，在關係專屬性投資上，技術環境不確定性會強化外部模仿同形之現象。
英文摘要

Relationship-specific investments (RSIs) are an important issue for Taiwanese OEM/ODM suppliers. Prior research on this issue has primarily focused on economic rationality and overlooked sociological approaches. This study argues that both internal and external institutional pressures influence a firm's propensity to RSIs. Using a sample of 161 Taiwanese OEM/ODM suppliers, the results support for institutional isomorphism (frequency-based, trait-based and outcome-based). The greater the frequency of adoption of RSIs by other firms in an environment, the greater a firm's propensity to use RSIs. Isomorphic behavior is also present within a firm, as the firm exhibits consistency in RSIs across time. Further, technological uncertainty positively moderates external mimetic isomorphism on a firm's RSIs.
主题分类 社會科學 > 管理學
参考文献
  1. 康敏平、司徒達賢(2007)。關係專屬投資是一種負債？臺灣代工廠商的個案研究。臺大管理論叢，18(1)，21-53。
    連結：
  2. 羅萱(2007)。追求卓越─體制力量與管理創新。管理學報，24(5)，515-529。
    連結：
  3. 詹惠珠，2009。，蘋果平板電腦正崴通吃，經濟日報，2009/12/28，A1版。
  4. Aiken, L. S.,West, S. G.(1991).Multiple Regression: Testing and Interpreting Interactions.Sand Oaks, CA:Sage.
  5. Amburgey, T. L.,Miner, A. S.(1992).Strategic Momentum: The Effects of Repetitive, Positional, and Contextual Momentum on Merger Activity.Strategic Management Journal,13(5),335-348.
  6. Anderson, E.,Weitz, B.(1992).The Use of Pledge to Build and Sustain Commitment in Distribution Channels.Journal of Marketing Research,29(1),18-34.
  7. Armstrong, J. S.,Overton, T. S.(1997).Estimating Nonresponse Bias in Mail Survey.Journal of Marketing Research,14(3),396-402.
  8. Artz, K. W.(1999).Buyer-Supplier Performance: The Role of Asset Specificity, Reciprocal Investment and Relational Exchange.British Journal of Management,10(2),113-126.
  9. Barreto, I.,Baden-Fuller, C.(2006).To Conform or To Perform? Mimetic Behavior, Legitimacy-Based Groups and Performance Consequences.Journal of Management Studies,43(7),1559-1581.
  10. Bstieler, L.(2005).The Moderating Effect of Environmental Uncertainty on New Product Development and Time Efficiency.Journal of Product Innovation Management,22(3),267-284.
  11. Burns, L. R.,Wholey, D. R.(1993).Adoption and Abandonment of Matrix Management Programs: Effects of Organizational Characteristics and Interorganizational Networks.Academy of Management Journal,36(1),106-138.
  12. Celly, K. S.,Speckman, R. E.,Kamauff, J. W.(1999).Technological Uncertainty, Buyer Preferences and Suppliers Assurances: An Examination of Pacific Rim Purchasing Arrangements.Journal of International Business Studies,30(2),297-316.
  13. Chang, K.-H.,Gotcher, D. F.(2007).Safeguarding Investments and Creation of Transaction Value in Asymmetric International Subcontracting Relationships: The Role of Relationship Learning and Relational Capital.Journal of World Business,42(2),477-488.
  14. Combs, J. G.,Michael, S. C.,Castro, G. J.(2009).Institutional Influences on the Choice of Organizational Form: The Case of Franchising.Journal of Management Studies,35(5),1268-1290.
  15. Cyert, R. M.,March, J. G.(1963).A Behavioral Theory of the Firm.Englewood Cliffs, NJ:Prentice-Hall.
  16. Delerue-Vidot, H.(2006).Opportunism and Unilateral Commitment: The Moderating Effect of Relational Capital.Management Decision,44(6),737-751.
  17. DiMaggio, P. J.,Powell, W.(1983).The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields.American Sociological Review,48(1),147-160.
  18. Dyer, J. H.(1996).Specialized Supplier Networks as a Source of Competitive Advantage: Evidence from the Auto Industry.Strategic Management Journal,17(4),271-291.
  19. Dyer, J. H.,Singh, H.(1998).The Relational View: Cooperative Strategy and Sources of Inter-organizational Competitive Advantage.Academy of Management Review,23(4),660-679.
  20. Eisenhardt, K.(1988).Agency- and Institutional-Theory Explanations: The Case of Retail Sales Compensation.Academy of Management Journal,31(3),488-511.
  21. Feinberg, S. E.,Gupta, A. K.(2004).Knowledge Spillovers and the Assessment of R&D Responsibilities to Foreign Subsidiaries.Strategic Management Journal,25(8/9),823-845.
  22. Fernhaber, S. A.,Li, D.(2010).The Impact of Interorganizational Imitation on New Venture International Entry ad Performance.Entrepreneurship Theory and Practice,35(1),1-30.
  23. Festinger, L.(1954).A Theory of Social Comparison Processes.Human Relations,7(2),117-140.
  24. Fligstein, N.(1985).The Spread of the Multidivisional Form among Large Firms, 1919-1979.American Sociological Review,50,377-91.
  25. Frombrun, C.,Shanley, M.(1990).What's in a Name? Reputation Building and Corporate Strategy.Academy of Management Journal,33(2),233-258.
  26. Ginsberg, A.(1994).Minding the Competition: From Mapping to Mastery.Strategic Management Journal,15(2),153-174.
  27. Granovetter, M.(1985).Economic Action and Social Structure: The Problem of Embeddedness.American Journal of Sociology,91(3),451-510.
  28. Guillén, M.(2002).Structural Inertia, Imitation, and Foreign Expansion: South Korean Firms and Business Groups in China, 1987-95.Academy of Management Journal,45(3),509-25.
  29. Gulati, R.,Khanna, T.,Nohria, N.(1994).Unilateral Commitments and the Importance of Process in Alliances.Sloan Management Review,35(3),61-69.
  30. Gulati, R.,Nohria, N.,Zaheer, A.(2000).Strategic Networks.Strategic Management Journal,21(3),203-215.
  31. Hambrick, D. C.,Mason, P. A.(1984).Upper Echelons: The Organization as a Reflection of its Top Managers.Academy of Management Review,9(2),193-206.
  32. Hannan, M. T.,Freeman, J.(1984).Structural Inertia and Organizational Change.American Sociological Review,49(1),149-164.
  33. Harman, H. H.(1967).Modern Factor Analysis.Chicago:University of Chicago Press.
  34. Haunschild, P. R.,Miner, A. S.(1997).Modes of Interorganizational Imitation: The Effects of Outcome Salience and Uncertainty.Administrative Science Quarterly,42(3),472-500.
  35. Haveman, H. A.(1993).Follow the Leader: Mimetic Isomorphism and Entry into Market.Administrative Science Quarterly,38(4),593-627.
  36. Heide, J. B.,Miner, A. S.(1992).The Shadow of the Future: Effects of Anticipated Interaction and Frequency of Contact on Buyer-Seller Cooperation.Academy of Management Journal,35(2),265-291.
  37. Heugens, P.,Lander, M. W.(2009).Structure! Agency! (and other Quarrels): A Meta-analysis of Institutional Theories of Organization.Academy of Management Journal,52(1),61-85.
  38. Ingram, P.,Baum, J. A.(1997).Opportunity and Constraint: Organizations' Learning from the Operating and Competitive Experience of Industries.Strategic Management Journal,18(S1),75-98.
  39. Kang, M.-P.,Mahoney, J. T.,Tan, D.(2009).Why Firms Make Unilateral Investments Specific to other Firms: The Case of OEM Suppliers.Strategic Management Journal,30(2),117-135.
  40. Klein, B.(2000).Fisher-General Motors and the Nature of the Firm.Journal of Law and Economics,43(1),105-42.
  41. Klein, R.,Rai, A.,Straub, D. W.(2007).Competitive and Cooperative Positioning in Supply Chain Logistics Relationships.Decision Sciences,38(4),611-645.
  42. Lai, V. S.,Liu, C. K.,Lai, F.,Wang, J.(2010).What Influences ERP Beliefs-Logical Evaluation or Imitation?.Decision Support Systems,50(2),203-212.
  43. Lieberman, M. B.,Asaba, S.(2006).Why Do Firms Imitate Each Other?.Academy of Management Review,31(2),366-395.
  44. Lu, W. J.(2002).Intra- and Inter- Organizational Imitative Behavior: Institutional Influences on Japanese Firms' Entry Mode Choice.Journal of International Business Studies,33(1),19-37.
  45. March, J.,Sproull, L.,Tamuz, M.(1991).Learning from Samples of One or Fewer.Organization Science,2(1),1-13.
  46. Menon, T.,Pfeffer, J.(2003).Valuing Internal Versus External Knowledge: Explaining the Preference for Outsiders.Management Science,49(4),497-513.
  47. Meyer, J. W.(ed.),Scott, W. R.(ed.)(1983).Organizational Environments: Ritual and Rationality.Beverly Hills, CA:Sage.
  48. Meyer, J.,Rowan, B.(1977).Institution Organizations: Formal Structure as Myth and Ceremony.American Journal of Sociology,83(2),340-363.
  49. Miller, D.(1992).Environmental Fit versus Internal Fit.Organization Science,3(2),159-178.
  50. Oliver, C.(1991).Strategic Responses to Institutional Processes.Academy of Management Review,16(1),145-179.
  51. Oliver, C.(1997).Sustainable Competitive Advantage: Combining Institutional and Resource-based Views.Strategic Management Journal,18(9),697-713.
  52. Ordanini, A.,Rubera, G.,Defillippi, R.(2008).The Many Moods of Inter-organizational Imitation: A Critical Review.International Journal of Management Review,10(4),375-398.
  53. Palley, T. I.(1995).Safety in Numbers: A Model of Managerial Herd Behavior.Journal of Economic Behavior and Organization,28(3),443-450.
  54. Pfeffer, J.,Salancik, G.(1978).The External Control of Organizations: A Resource Dependence Perspective.New York:Harper and Row.
  55. Porac, J. F.,Thomas, H.,Baden, C.(1989).Competitive Groups as Cognitive Communities: The Case of Scottish Knitwear Manufactures.Journal of Management Studies,26(4),397-416.
  56. Roberts, P. W.,Greenwood, R.(1997).Integrating Transaction Cost and Institutional Theories: Toward a Constrained-Efficiency Framework for Understanding Organizational Design Adoption.Academy of Management Review,22(2),346-373.
  57. Scott, W. R.(1995).Institutions and Organizations.Thousand Oaks, CA:Sage.
  58. Simon, H. A.(1997).An Empirically Based Microeconomics.Cambridge, UK:Cambridge University Press.
  59. Song, X.,Montoya-Weiss, M.(2001).The Effects of Perceived Technological Uncertainty on Japanese New Product Development.Academy of Management Journal,44(1),61-80.
  60. Subramani, M. R.,Venkatraman, N.(2003).Safeguarding Investment in Asymmetric Interorganizational Relationship: Theory and Evidence.Academy of Management Journal,46(1),46-62.
  61. Van de Ven, Andrew H.(ed.),Joyce, William F.(ed.)(1981).Perspectives on Organization Design and Behavior.New York:Wiley.
  62. Westphal, J.,Gulati, R.,Shortell, S. M.(1997).Customization or Conformity? An Institutional and Network Perspective on the Content and Consequences of TQM Adoption.Administrative Science Quarterly,42(3),366-394.
  63. Williamson, O. E.(1985).The Economic Institutions of Capitalism: Firms, Markets, Relational Contracting.New York:Free Press.
  64. Williamson, O. E.(2002).The Theory of the Firm as Governance Structure: From Choice to Contract.Journal of Economic Perspectives,16(3),171-195.
  65. Williamson, O. E.(1983).Credible Commitments: Using Hostage to Support Exchange.American Economic Review,73(4),519-540.
  66. Williamson, O. E.(1996).The Mechanisms of Governance.New York:Oxford University Press.
  67. Yu, C-M J.,Liao, T.-J.(2008).The Impact of Governance Mechanisms on Transaction-specific Investments in Supplier-Manufacturer Relationships: A Comparison of Local and Foreign Manufacturers.Management International Review,48(1),95-114.
  68. Zucker, L. G.(1987).Institutional Theories of Organization.Annual Review of Sociology,13,443-464.
  69. 王慧美(2001)。博士論文(博士論文)。國立台灣大學國際企業學研究所。
  70. 余日新、梁家隆、陳厚銘(2000)。廠商如何經由國外夥伴之技術合作提升企業技術能力─以台灣資訊電子廠商為例。管理學報，17(2)，297-319。
  71. 趙郁文(1998)。跨國委託製造對台灣資訊電子廠商營運能力提昇之效果。中山管理評論，6(4)，1113-1146。
被引用次数
  1. 顏均儒、劉洪鈞、陳律睿(2017)。子公司設立地點選擇─探討網路外部性與產業差異之影響。明新學報，43(1)，63-82。
  2. 顏孟賢、劉哲瑋、彭朱如(2015)。從代工到自創品牌：在合作中啟動競爭。管理學報，32(4)，347-369。
print cancel