策略故事概念之初探

A Preliminary Study of the Narrative Strategy Story

10.29735/SJEB.201209.0003

蔡展維(Daniel Chan-Wei Tsai)

策略選擇 ； 策略變化 ； 策略過程 ； 策略故事 ； Strategic Selection ； Strategic Change ； Strategy Process ； Narrative Strategy Story

東吳經濟商學學報

78期（2012 / 09 / 01）

69 - 108

繁體中文

策略的根本課題不應僅限於手段之獨特性，策略的本質應在於『手段間之差異性與連接性』。為了呈現此一特殊概念，我們從策略管理之文獻中整理出四種互相對立之基本策略類型以代表企業在選擇策略手段之差異性，包括（1）計劃學派。（2）定位學派。（3）創發學派。（4）資源學派。根據此四種策略取徑，本研究採用個案導向式之比較研究方法來探討台灣傳統產業中較具有代表性之三家企業－統一、台塑與大同之策略選擇與策略變化，除了期望可給予策略過程研究一種新的研究方案之外，更嘗試歸納以提出策略故事之概念。

The fundamental issue of Strategic Management should not be limited to the unique of strategy-action. The nature of strategy is the difference and linkage between strategy-actions. In this paper we employ a Case-Oriented Comparative Method for examining the strategic selection and strategic change of three Taiwan company and we try to present a new concept of strategy named narrative strategy story. Finally, empirical and managerial implications about narrative strategy story are drawn from this research.

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