地方文創產業之價值共創：產官學夥伴關係之觀點

Value Co-Creation in Local Cultural and Creative Industry: The Perspective of Tri-Sector Partnerships

馮國豪(George Kuo-Hao Feng)；戴士欽(Shih-Chin Tai)；賴文山(Wen-Shan Lai)

產官學夥伴關係 ； 價值共創 ； 文創產業 ； tri-sector partnerships ； value co-creation ； cultural and creative industries

東吳經濟商學學報

82期（2013 / 09 / 01）

1 - 33

繁體中文

近年來，地方文化創意產業之產官學夥伴關係正方興未艾，然而，理論建構上卻缺乏有系統的探討產官學夥伴關係如何成功地共創價值。由於政府、學術研究機構與地方文創產業業者三方所組成之產官學夥伴關係，是一典型的公私部門夥伴關係。本研究根據公私部門夥伴關係與價值基礎策略之價值共創二大理論觀點，探討文創產業之產官學夥伴關係與共創價值。其次，本文採用質性訪談及參與觀察方式，進行皇尚企業之個案研究，以瞭解文創業者如何與政府、學術研究機構組合公私部門夥伴關係，並如何兼顧彼此利益，共同在價值創造上努力。本研究發現互補性資產的發掘以及文創業者本身的資源能力在整體產官學夥伴關係上扮演了重要的調節角色。最後，將根據上述文獻回顧與深度個案研究，提出本研究建議性之觀念性架構，以及實務意涵、未來研究與結論。

Tri-sector partnerships in local cultural and creative industries have become more extensive in recent years. However, it still leaves how value is co-created in tri-sector partnerships to be learned. Tri-sector partnerships, which are collaborations among local firms, university incubation center, and public sectors, can be viewed as one type of public-private partnerships. This study explores how value is co-created in tri-sector partnerships in cultural and creative industries based on public-private partnerships and value-based strategies. In our case study of Hwang Sun Enterprise in local cultural and creative industries, we provide an understanding of how the local firm initiated and governed the public-private partnership with public sector and university incubation center and how they appropriate co-created value. Our result found that resources and capabilities of the local firm that combines complementary assets have moderating effects of how value is co-created. Finally, we provide a tentative research framework, implications, and discussion for industry-academy collaborations.

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