全球城市消費性地景的文化生產以上海的住宅地景為例

Cultural Production of Consumerist Landscapes in Global Cities a Case Study of Housing Landscapes in Shanghai

10.6161/jgs.2008.52.02

吳幸玲(Hsin-Ling Wu)

全球城市 ； 消費性地景 ； 文化生產 ； 空間想像化工程 ； 上海 ； global cities ； consumerist landscapes ； cultural production ； spatial imagineering ； Shanghai

地理學報

52期（2008 / 06 / 01）

31 - 52

繁體中文

有別於過去工業城市時代的「生產性地景」，後工業社會的城市地景是更爲複雜多元的「消費性地景」。而在當前關於全球城市的研究當中，經常將所謂的消費性地景侷限於大型開發計畫案下的大型購物中心、摩天大樓、都市廣場、水濱市區等，或是從都市行銷的角度討論全球城市文化襲產與舊工業遺址的再開發。然而，關於社會再生產場域－全新的住宅地景—卻很少被納入於這個議題當中，究其原因，在於多數全球城市地景研究將焦點鎖定於經濟與都市治理議題的討論上，而忽略了全球城市文化與社會轉型的探討。因此，本研究聚焦於此，以深化全球城市的研究。爲達此一目標，本文以上海住宅地景爲例，透過「空間想像化工程」(spatial imagineering)概念的引用，以開發商的廣告文本作爲分析對象，探索其背後所欲積極傳達的價值與意義，解構其文化生產過程，以揭露上海朝向全球城市發展的過程中，其社會及文化轉型的內涵爲何。

Most of the literatures on global city landscapes put more attention to the consumerist landscapes-large shopping mall, skyscrapers, waterfront center, etcwhich are created by the urban mega-projects. By situating the housing landscapes into the consumerist ones, this paper aims to explore the social and cultural transformations of the emerging global cities. Using Shanghai as a case study, this paper employs the notion of spatial imagineering to deconstruct the cultural process manipulated by the developers to examine what the meanings and values they try to promote. Finally I relate the results to the global city formation to unmask how the social and cultural transformations are highly manipulated and accelerated to the specific direction.

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