以異鄉製造家國連結的旅遊體驗《印象麗江》的邊境展演

Homemaking through Tourist Experience Performing Borderland in Impression Lijiang

10.6161/jgs.201803_(88).0003

陳懷萱(Huai-Hsuan Chen)

觀光展演 ； 印象麗江 ； 邊境 ； 文化權威 ； 家國認同 ； Tourist performance ； Impression Lijiang ； borderland ； cultural authority ； homeland

地理學報

88期（2018 / 03 / 01）

65 - 79

繁體中文

本文從展演的視角，討論文化權威在西南中國旅遊城市打造的「民族地景」如何成為中國國家與市場力量的文化機制，以「展演自然」與再造少數民族「原鄉」來突顯「邊境」其作為中國現代社會漢人主流視角下的「異鄉」，形成製造家國連結的旅遊體驗。本文爬梳《印象麗江》對於遊客品味的設計與想像以及名人品牌文化權威效應的作用，進而分析在觀光語境下少數民族邊境山水實景演出體驗中，對於家國認同歸屬的作用力，以藉此進一步呈現與討論，在人口流動頻繁的今日，人與地方的動態不穩定關係。

Zhang Yimou's Impression Lijiang is regarded as a successful project using the symbols and icons of Lijiang's ethnic minority culture to create images for tourists to experience the authentic indigenousness of a tourist town on China's southwest borderland. This study describes the cultural authority of the production to represent Lijiang's cultural and physical landscape, and its role in helping domestic tourists understand the local ethnic culture and make sense of the meaning of borderland and home. This investigation proposes that the production and construction of a notion of an ethnic landscape in Lijiang is shaped by a hybrid homemaking process, that combines the state's cultural authority, market forces, and mobility.

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