試論「用途理論」於圖書館讀者服務與資訊行為研究之應用

Applying Jobs-To-Be-Done Theory on studies of library services and user information behaviors

葉乃靜(Nei-Ching Yeh)

用途理論 ； 任務 ； 使用者研究 ； Jobs-To-Be-Done Theory ； Task ； User Studies

臺北市立圖書館館訊

34卷4期（2018 / 12 / 15）

65 - 74

繁體中文

「用途理論」是近年商業界提出的創新概念，本文試圖釐清此概念的意涵，以及與資訊行為中「任務」概念的異同。文末，作者呼籲國內研究者對資訊行為的研究應該強化釐清促發資訊需求或尋求行為的脈絡；圖書館使用者研究試著以用途理論了解使用者借用一本書的用途，或使用圖書館空間、設備的用途，在不同的用途下，圖書館的競爭對象又是誰？圖書館如何找出下一條創新之路，以與競爭對象有差異化區隔，再造圖書館對社會大眾的影響力。

＂Jobs-To-Be-Done Theory＂ is an innovative concept put forward by the business community in recent years. This paper attempts to clarify the meaning of this concept and the similarities and differences between this concept and the concept of ＂task＂ in information behavior studies. At the end of the paper, the author urges researchers who study people information behaviors should strengthen the contexts of information needs and seeking behaviors. Researchers should apply ＂Jobs-To-Be-Done Theory＂ on studies of library user’s behaviors. For example, what are users trying to accomplish with a book (or information) in the library? By applying this theory, maybe libraries can find an innovation way to library services.

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