题名

後現代社會圖書館行銷的新思維

并列篇名

New Thinking Thought of Library Marketing in post Modern Society

作者

廖又生(Yu-sheng Liao)

关键词

行銷組合 ； 目標市場 ； 顧客導向 ； 知識密集 ； 讀者需求管理 ； Marketing Mix ； Target Market ； Customer orientation ； Intensity of knowledge ； User Demand Management

期刊名称

臺北市立圖書館館訊

卷期/出版年月

35卷1期（2019 / 06 / 15）

页次

20 - 29

内容语文

繁體中文
中文摘要

為什麼「當為（應該如何）」與「存在（實際怎樣）」二者之間存在偌大的鴻溝，本文作者嘗試以圖書館行銷實務應用或非營利行銷事件為對象，進一層探究其理論建構的本質，並提出結論和建議，以迎接後現代社會圖書館行銷思潮的新思維。
英文摘要

Why there are so much gap exists between ＂what should to be＂ and ＂What really is＂? The author of the this article attempts, to illustrate it by the practical application of library marketing (or Non-profit Marketing affairs) in Taiwan Librarian-ship to discuss the nature from the perspective of 4p's-2c's-60's model. At final, this paper will offer suggestion to build library marketing new paradigm in post modernization society.
主题分类 人文學 > 圖書資訊學
参考文献
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  11. 陳定國(1985).現代行銷學.臺北市:華泰.
  12. 廖又生(2016).圖書館管理精義.新北市:新文京.
  13. 廖又生(1986)。讀者就是『顧客』：論行銷觀念在圖書館經營上之應用。臺北市立圖書館館訊，4(2)，50-54。
被引用次数
  1. (2020)。價格組合與公共出借權關係之探討。佛教圖書館館刊，67，86-95。
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