题名

A MODEL OF THE EFFECT OF PSYCHOLOGICAL OWNERSHIP AND TECHNOLOGY ACCEPTANCE ON GENERATION Z'S ONLINE SHOPPING BEHAVIOR

作者

Shou-Yi Yang；Hui-Chen Chang

关键词

psychological ownership ； technology acceptance model ； generation z ； online shopping

期刊名称

技術學刊

卷期/出版年月

38卷3期（2023 / 09 / 01）

页次

191 - 205

内容语文

英文
中文摘要

This study integrates Psychological Ownership (PO) and Technology Acceptance Model (TAM) in proposing the determinants of Generation Z's online shopping behavior. 437 valid questionnaires were collected and the hypotheses were verified using Structural Equation Modelling (SEM). It was found that perceived control, coming to know intimately, and self-investment have a positive effect on PO and lead to positive consumers' satisfaction, repurchase intentions, and electronic word-of-mouth, with self-investment being the most significant trigger. Meanwhile, the perceived usefulness and ease of use of the TAM has a positive effect on consumers' satisfaction. It concludes that the PO is not only the most significant factor which influences online shopping behavior, but also better explanatory capabilities than TAM. The value of this study lies in verifying the importance of consumer participation and psychological ownership, hence providing guidance for e-commerce platform managers to formulate marketing strategies.
主题分类 工程學 > 工程學綜合
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