遊客對激流泛舟環境屬性之偏好

Visitors' Preferences for White Water Rafting Setting Attributes

10.6130/JORS.1993.6(3)3

劉毓妮(Yu-Ni Liu)；林晏州(Yann-Jou Lin)

環境屬性 ； 激流泛舟 ； 遊客偏好 ； Setting attributes ； White water rafting ； Visitors' preference

戶外遊憩研究

6卷3期（1993 / 09 / 01）

53 - 75

繁體中文

本研究以秀姑巒溪泛舟遊客爲例，研究各種激流泛舟活動相關環境屬性之相對重要程度。研究結果顯示對於泛舟者而言，最重視的是經營管理屬性，其次依序爲自然環境屬性、活動環境屬性、社會環境屬性。本研究亦發現三組不同動機之遊客在環境品性重要程度之認知上有顯著差異。遊客婚姻狀況、職業及性別也是重要影響因素。

The rafters of Hsiu-Ku-Luan River were chosen to study the relative importance of various setting attributes for white water rafting. Study results showed that the most important attributes were managerial setting attributes, followed by physical enviromental attributes, activity setting attributes and social setting attributes. It was also found that the relative importance of setting attributes was significantly different among three visitor groups with different motivations. Visitors' marital status, occupation and gender were related to perceived importance of setting attributes too.

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