遊憩問卷調查中問項選擇之探討

A Discussion on Variable Selection in Recreation Questionnaire Survey Research

10.6130/JORS.1994.7(2)2

楊文燦(Wen-Tsann Yang)；黃琬珺(Won-Jiun Huang)

休閒遊憩 ； 變項 ； 假說 ； 內容效度 ； 建構效度 ； Leisure and Recreation ； Variable ； Hypothesis ； Content Validity ； Construct Validity

戶外遊憩研究

7卷2期（1994 / 06 / 01）

13 - 24

繁體中文

遊客問卷調查係休閒遊憩研究中，爲探知遊客的心思意念，研究者普遍使用的一種方法。問卷中問項的選擇是否周延，將影響研究結果及結果應用者之決策。本文之目的即以（一）態度之定義和其與行爲之關係；（二）遊憩機會序列二項假說之驗証等二例，來探討問卷選項之內容效度及問項間相關性之建構效度問題，期提供研究者在問卷設計上之參考。本文建議問卷問項之選擇應根據研究主題，不但要將相關變項做完全、清楚、且具體的定義，以提高研究之內容效度；而且應就研究主題之架構做完整之驗証，以提昇研究之建構效度。

Visitor questionnaire survey is a common method which recreation researchers would like to use in order to investigate visitors' states of minds toward leisure and recreation. Whether or not the questions asked in the survey are complete would affect the study results and, consequently, affect the decisionmaking processes. The purpose of this paper was to use two examples: first, definition of attitude and its relations to behavior; secondly, tests of two hypotheses underlying the Recreation Opportunity Spectrum (R.O.S.) to investigate the content validity of variable selection and construct validity of relationships between different variables, hopefully, for the references of recreation researchers in questionnaire design. This paper suggests that variables be selected on the basis of study theme and be thoroughly, clearly, and tangibly defined. In addition, the test of assumptions should completely be based on the original model or conceptual framework. By doing so, both content validity and construct validity can be enhanced.