典型相關分析－專業程度、遊憩動機和基地屬性認知關係之探討

Canonical Analysis-The Interrelationship of Paddlers' Specialization Levels, Motivations and Preferences for Site Attributes

10.6130/JORS.1994.7(3)3

李素馨(Su-Hsin Lee)

典型相關分析 ； 划獨木舟 ； 遊憩專業程度 ； 遊憩動機 ； 基地屬性 ； Canonical Analysis ； Canoe ； Kayak ； Specialization Level Motivation ； Site Attribute

戶外遊憩研究

7卷3期（1994 / 09 / 01）

39 - 62

繁體中文

划獨木舟者之活動地點選擇受其專業程度、遊憩動機與地點屬性認知之影響。其專業程度是由以往經驗、技術、用具配備和對該活動的社會參與度組成；遊憩動機包括爲了挑戰、體驗自然、放鬆身心、好奇、社交和競賽；地點屬性認知則包含設施、安全性、社會－技術、困難度、便利性、荒野性及新基地。基於划船者專業程度與性別具有相關性之發現。在典型相關分析中，性別、專業程度和動機爲預測用變項組，而基地屬性因素爲效標變項組，共發現有六個關係向度，其中前三個可說明大部分的變異量，第一個是專業程度越高且具挑戰動機者越偏好困難度高之基地：第二個向度顯示具較高體驗自然及好奇心動機者越偏好原野地和新地點；第三個向度說明女性、低專業程度和強烈社交動機者傾向在具有服務設施、安全性和社會－技術性的基地划船。經由典型相關分析的探討，此研究結果可提供遊憩市場行销和規劃參考，並提出後續研究的建議。

Paddlers' site choice behavior is adjusted by their specialization levels, motivations and preference for site attributes. The dimensions of specialization include past experience, skill level, equipment investment, and life style and social commitment. The dimensions of motivations and site attributes are produced by factor analyses, Motivations include challenge, experiencing nature, curiosity, relaxation, social contact, and competition. Preference of site attributes are composed by facility, social-skill, convenience, wilderness, difficulty, safety, and new sites. Since gender was found to be significantly related to specialization, gender was added into hypothesis test. Canonical analysis was utilized to inspect the relationships between the combined predictor variables of specialization gender, and motivations and the criterion variables of site attribute. Although there were six dimensions representing the relationships, the first three accounted for the majority of the variance, The first dimension suggested that those with higher specialization level and challenge motive attached greater importance to the site difficulty attributes. The second dimension showed that those with higher experiencing nature and curiosity motives would prefer the wilderness and new site attributes. The third dimension suggested that the females and lower specialists with stronger social contact motives were more likely to seek facility, social-skill, and safety site attributes. The implications for further research and practical applications in terms of marketing, promotion and recreation planning are suggested.

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