徒步區步行者空間認知對活動點空間選擇之影響分析

Exploring the Impact of Pedestrian Spatial Cognition on the Stops Choice in Pedestrian Mall

10.6130/JORS.2004.17(2)4

董娟鳴(Chuan-Ming Tung)；馮正民(Cheng-Min Feng)；邊秦明(Tai-Ming Ben)

步行者 ； 活動點選擇 ； 空間認知 ； 結構方程模式 ； Pedestrian ； stops choice ； spatial cognition ； structural equation model

戶外遊憩研究

17卷2期（2004 / 06 / 01）

69 - 94

繁體中文

本研究之目的在探索步行者空間認知結果，如何影響其對活動點之空産選擇意願。本研究以台北市西門徒步區爲例，運用結構方程模式，探討步行者對活動地點空間選擇影響因素及因果關係。實證結果顯示，步行者個體空間認知結果對其活動點空間選擇意願之影響爲間接性影響，步行者空間認知結果會直接影響地區環境對步行者之吸引力，地區環境吸引會直接影響個體逛選偏好，個體逛選偏好則對個體活動點空間選譯之意願具有直接影響；而個體空間認知結果可分爲兩部分，一部分爲找路判斷認知結果，另一部分則爲地區環境資訊認知結果。

The aim of this paper is to explore how pedestrian spatial cognitive outcome affects the choice of stops. This empirical study was conducted in the Shi-Men pedestrian mall in Taipei city; and the structural equation model (S.E.M.) was used to obtain the relationship between individual spatial cognition and the choice desire of the stops. The results showed that pedestrian spatial cognitive outcome directly affects the environmental attractiveness of stops. The environmental attractiveness of stops directly affects individual shopping preference; and individual shopping preference directly affects the choice desire of stops. The spatial cognitive outcome includes two parts: 1) the wayfinding outcome and 2) the local environmental information cognitive outcome.

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