熟悉度於不同情境下對視覺景觀偏好之影響探討

Examining the Effects of Familiarity on Landscape Perception within Different Contexts

10.6130/JORS.2009.22(4)1

鄭佳昆(Chia-Kuen Cheng)；沈立(Li Shen)；全珍衡(Jin-Hyung Chon)

熟悉度 ； 景觀偏好 ； 情境 ； Familiarity ； landscape preference ； contexts

戶外遊憩研究

22卷4期（2009 / 12 / 01）

1 - 21

繁體中文

旅遊活動本身便是一個獨特的視覺活動，在景觀偏好的相關研究中，熟悉度一直都是個重要的議題，由於一般的遊客出遊的目的是欲脫離平日生活作息並體驗不同事物，應可合理推論人們於旅遊時將較爲偏好不熟悉的景色，或有別於日常生活熟悉的景色。本研究以照片爲調查媒介，並模擬於日常生活和旅遊情境兩種不同情境之中。研究結果顯示，在旅遊情境下，熟悉度與視覺景觀偏好之間有顯著負相關性存在，但此關係略顯微弱；而在日常生活情境下，熟悉度與視覺景觀偏好間並無顯著之關係。

The effect of familiarity on the landscape preference is one of the major issues in environmental perception research. Since tourists are generally supposed to experience things that differ from normal life, it is reasonable to expect that people will prefer unfamiliar landscapes when they are traveling. This study examined the relationship between familiarity and landscape preference in travel and everyday life scenarios. With a photo-based survey, a significant but slight negative relationship was found between familiarity and travel landscape preference, while no significant relationship was found between familiarity and everyday life landscape preference. Discussion and implications were provided in the study.

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