题名

襲產觀光中的懷舊情感是否需要真實性？兼論解說之調節角色

并列篇名

Does Nostalgia Emotion Need Authenticity in Heritage Tourism? Also on the Moderating Role of Interpretation Service

DOI

10.6130/JORS.2010.23(3)4

作者

戴有德(You-De Dai)；林濰榕(Wei-Rong Lin)；陳冠仰(Kuan-Yang Chen)

关键词

真實性知覺 ； 懷舊情感 ； 解說 ； 襲產觀光 ； Authenticity ； nostalgia emotion ； interpretation ； heritage tourism

期刊名称

戶外遊憩研究

卷期/出版年月

23卷3期（2010 / 09 / 01）

页次

61 - 86

内容语文

繁體中文
中文摘要

本研究旨在檢驗襲產觀光中遊客的真實性知覺與懷舊情感間之關係，並進一步釐清參與解說於其關係的調節效果。研究對象以臺灣大溪老街、鹿港老街與新化老街的遊客進行問卷調查，共獲得有效問卷364份。本研究以結構方程模式進行分析。研究結果顯示，懷舊情感的形成確實需要真實性知覺的存在，當遊客的真實性知覺愈高，其懷舊情感的程度也愈高。此外，研究中也證實參與解說會調節真實性知覺與懷舊情感間之關係，亦即參與解說之遊客，真實性知覺對懷舊情感的正向關係高於未參與解說者。最後依據研究結果，提出管理意涵與後續研究建議。
英文摘要

The purpose of this study was to examine the relationship between authenticity and nostalgia emotion of tourists, as well as clarify the moderating effect of interpretation service in the relationship of authenticity and nostalgia emotion. 364 valid questionnaires were collected from visitors in history area of Tahsi, Lukang, and Sinhua. Structural equation modeling was used to estimate a model linking authenticity and nostalgia emotion. As expected, formation of nostalgia emotion actually needs authenticity. The results show that visitors having greater authenticity lead to higher nostalgia emotion. The findings further revealed that interpretation would moderate the relationship of authenticity on nostalgia emotion. The authenticity of visitors who participated in interpretation will evoke greater nostalgia emotion than who haven’t participated in interpretation. Finally, the results proposed implications of management and suggestions for further study.
主题分类 人文學 > 地理及區域研究
社會科學 > 體育學
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被引用次数
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  2. 曾慈慧、陳麗如、沈進成(2011)。礦業遺產觀光中真實性對觀光意象、地方感與遊後行為意圖之影響。戶外遊憩研究，24(3)，79-111。
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  15. 謝奇明,林麗娟,吳忠宏(2019)。金門山后聚落遊客的懷舊情感對負責任環境行為之影響：兼論地方依賴與地方認同的中介效果。環境教育研究，15(2)，81-120。
  16. 徐敏雄(2018)。從街友到導覽員：萬華經濟弱勢者培力課程實踐歷程的個案分析。教育研究與發展期刊，14(2)，1-33。
  17. 張琳禎(2014)。品牌真實性知覺與購買意願關係之研究─以韓國公司品牌為例。韓國學報，25，81-128。
  18. 鄭以芯、楊知衡、洪千雯、林麗娟、吳忠宏(2016)。懷舊情感、地方依附與負責任環境行為關係之研究以鹿港老街遊客為例。鄉村旅遊研究，9(2)，1-23。
  19. (2023)。越真實，越想保護？懷舊情感中介效果之驗證。戶外遊憩研究，36(4)，123-154。
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