單車旅遊者的方向感與尋路策略關係之研究

The Relationships between Biking Travelers' Sense of Direction and Wayfinding Strategy

10.6130/JORS.2011.24(3)2

林若慧(Jo-Hui Lin)；梁雅媜(Ya-Chen Liang)

單車旅遊 ； 方向感 ； 尋路策略 ； Biking travel ； Sense of direction ； Wayfinding strategy

戶外遊憩研究

24卷3期（2011 / 09 / 01）

25 - 47

繁體中文

本研究旨在探討單車旅遊者的方向感與其尋路策略之關係。首先，根據環境心理學理論建立方向感與尋路策略之間的關係；其次，共收集245位單車旅遊者之問卷。本研究採用驗證性因素分析與結構方程模型進行資料分析。研究結果顯示：具備心智地圖與方位知覺的單車旅遊者較傾向於採用「概觀策略」；相對地，具備記憶力與熟悉度的單車旅遊者較傾向於採用「路徑策略」。本文的貢獻在於確立「方向感」運用在單車旅遊者之尋路時的重要性，並提出能協助單車族享受優質遊憩體驗的實務建議。

The purpose of this research is to examine the relationships between senses of direction and wayfinding strategies of biking travelers. The relationship between sense of direction and wayfinding strategy was constructed based on the environmental psychology theory. A total of 245 biking travelers completed a questionnaire regarding wayfinding beahviors. Various statistical analyses are conducted, including confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results of this study indicate that the biking travelers with cognitive maps and awareness of orientation are more likely to use the ”orientation strategy” to wayfinding. Differently, the biking travelers with abilities of memory and familiarity are more likely to use the ”route strategy.” The contribution of this study has identified the significance of various senses of direction on the biking travelers' wayfinding, and provided suggestions about quality recreational experiences for biking travelers.

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