Effects of a City's Color Program on ＂Psychological Needs and Motives＂ and the ＂Place Identity＂ of Residents: A Case Study of Nan Fang Ao and Macau

城市色彩計畫執行對於居民「心理需求與動機」及「地方自明性」影響－以南方澳、澳門地區為例

10.6130/JORS.2018.31(1)2

林建堯(Chien-Yau Lin)；黃郁琇(Yu-Hsiu Huang)；李佳佳(Jia-Jia Lee)；郭彰仁(Chang-Jen Kuo)

City's colors ； Psychological needs and motives ； Place identity ； 城市色彩 ； 心理需求與動機 ； 地方自明性

戶外遊憩研究

31卷1期（2018 / 03 / 01）

23 - 49

英文

A number of previous studies have explored place identity, however, few studies have investigated the relationship between a city's colors and place attachment, and the correlation between peoples' psychological needs and motives and their place identity. The environmental color of a city reflects the local customs, history, culture, natural characteristics, and collective memory of its population. This study aimed to understand the effects city color planning on the psychological needs and motives and place identity of residents in Nan Fang Ao and Macau. A survey was conducted to examine individual demographics, psychological needs and motives, and the place identity of residents in Nan Fang Ao and Macau, and a total of 393 valid questionnaires were collected. The results demonstrated that city color planning improved the psychological needs and motives and they place identity of residents. The environmental colors of Nan Fang Ao, presented after city color planning, elicited an increased level of belongingness and continuity of place among residents compared with those in Macau. This heightened belongingness and continuity may be attributed to the fact that the Nan Fang Ao city color program permitted resident participation during the color selection process from the planning to design stages. Based on the results, it would be helpful to select meaningful, local characteristic colors through resident participation in city color planning, as this would strengthen the level of residents' psychological needs and motives and their place identity.

過去有許多探討地方自明性的研究，但較少探究城市色彩部分。城市的環境色彩反映地方的習俗、歷史、文化、自然特色以及群眾的共同記憶，本研究目的為了解城市色彩計畫的執行對於居民之「心理需求與動機」及「地方自明性」的影響。研究以南方澳、澳門居民為母體，進行問卷調查，總共獲得有效問卷393份。結果顯示：城市色彩計畫實施有助於增加居民的心理需求與動機及地方自明性。南方澳計畫後呈現出的環境色彩和澳門相比，能讓居民產生較多的歸屬感且使居民和當地有更多連結。研究建議執行城市色彩計畫時，可邀居民參與色彩選擇過程，選出對其有意義且能代表地方的色彩，將有助於心理需求與動機及地方自明性的提昇。

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