夢想的落地生根－以方法目的鏈探討台灣背包客旅行之異質性與價值內涵

The Realization of Dreams: Using Means- End-Chain to Explore the Heterogeneity and Value of Taiwanese Backpackers' Journey

10.6130/JORS.201903_32(1).0004

戴有德(You-De Dai)；陳貫臺(Guan-Tai Chen)；吳淑玲(Shu-Ling Wu)

背包客 ； 體驗 ； 價值 ； 方法目的鏈 ； Backpacker ； Experience ； Value ； Means-end chain

戶外遊憩研究

32卷1期（2019 / 03 / 01）

91 - 128

繁體中文

背包客旅行方式在自主性及在地意識提升下，已成為極受歡迎的旅行選項。雖然已有背包客旅行相關的研究，然而背包客的價值追求、旅行特色與利益之間的連結仍待釐清。因此，本研究從60位到過日本旅行的台灣背包客的訪談資料，利用方法目的鏈，以探索背包客價值、利益及屬性喜好。研究發現，吸引背包客旅行的特色因素共7項、旅行結果共8項與價值追求共5種。感受當地而造就增廣見聞是最主要的結果與價值追求，而性別會影響屬性組成，男性的屬性構成較多元。此外，年齡也形成不同的價值階層，25歲以上背包客的價值追求較多元。本研究有助於增進對台灣背包客的特質、旅行愛好與價值追求的了解，可做為未來背包客旅行規劃的參考。

Backpacking has become a popular type of tourism because of the global increase in individual autonomy and local awareness. Research on backpacking has yet to clarify the relationships among the value pursuits, travel characteristics, and benefits of backpacking. Therefore, this study examined data from interviews with 60 Taiwanese backpackers who had visited Japan. The means-end chain method was adopted to explore the backpackers' values, benefits, and attribute preferences. The research findings revealed seven characteristic factors, eight travel outcomes, and five value pursuits attracting backpackers. Experiencing local culture and expanding horizons were the primary outcome and value pursuit, respectively. Sex affected attribute compositions, which were more diverse among men. Age also caused different value hierarchies. Backpackers aged 25 years or older pursued relatively diverse values. The present study is conducive to understanding the characteristics, preferences, and value pursuits of Taiwanese backpackers. The results can serve as a reference for backpackers in terms of planning future travel.

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