题名

古蹟觀光社會經濟文化、環境衝擊、歸屬感與遊客體驗之影響

并列篇名

Environmental, Socio-Economic, Cultural Effects and the Impact of Traveler Experience and Sense of Belonging on Heritage Tourism in Taiwan

DOI

10.6130/JORS.202306_36(2).0001

作者

甘唐沖(Tang-Chung Kan)

关键词

古蹟觀光 ; 社會經濟文化效應 ; 環境衝擊 ; 歸屬感 ; 遊客體驗 ; 地方依附 ; Heritage tourism ; Socio-economic and cultural effects ; Environmental impact ; Sense of belonging ; Traveler experience ; Place attachment

期刊名称

戶外遊憩研究

卷期/出版年月

36卷2期(2023 / 06 / 01)

页次

1 - 30

内容语文

繁體中文;英文

中文摘要

古蹟旅遊在旅遊市場中扮演著越來越重要的角色,本研究以觀光衝擊與地方依附為理論基礎,探討社會經濟文化效應、環境影響衝擊、歸屬感與古蹟資源信念,影響遊客對古蹟觀光的經驗。本研究問卷調查採取分層隨機抽樣方式,選取每年最多遊客到訪國內前五大古蹟地點作為行程內容,針對參團旅客進行實證研究,調查獲得267份有效問卷,分析方法使用結構方程模式驗證假設。研究結果顯示,藉由觀光旅遊可以增加政府對於當地觀光之重視,古蹟觀光目的地管理單位應規劃多元旅遊行程,鼓勵不同的遊客族群來參與古蹟觀光。未來應健全相關法規制度,維護自然資源及人文歷史古蹟之外,使古蹟觀光目的地得以維持一定的旅遊品質,提供遊客最佳的旅遊體驗。

英文摘要

In recent years, heritage tourism has become one of the most popular types of travel, playing an increasingly important role in the tourism market. This study explored environmental, socio-economic, and cultural effects, as well as the impact of the sense of belonging, and traveler experience on heritage tourism, and perceived market performance. The model and the hypotheses were evaluated using a structural equation modeling approach. Data from 267 valid questionnaires were used to test the reliability and validity of the measurement items. The findings of this study will assist in developing heritage tourism in Taiwan, and yield key managerial implications for market segmentation strategies and cultural heritage tourism. It will also assist in maintaining natural resources and historical monuments through laws and regulations to provide tourists with the best tourism experience.

主题分类 人文學 > 地理及區域研究
社會科學 > 體育學
参考文献
  1. 王婷萱, T. H.,鄭佳昆, C. K.(2016)。地方依附對環境衝擊之影響探討─以北投纜車為例。戶外遊憩研究,29(2),1-26。
    連結:
  2. 吳宗瓊, T. C.(2003)。觀光發展階段與產業依賴程度對觀光衝擊認知影響之探討。戶外遊憩研究,16(1),45-61。
    連結:
  3. 李宗鴻, T. H.,黃三洋, S. Y.,張佩湘, P. S.(2021)。古蹟觀光市場區隔:鹿港遊客的實證分析。戶外遊憩研究,34(4),37-65。
    連結:
  4. 張梨慧, L. H.,杜佩蘭, P. L.,陳姿宏, T. H.(2015)。地方依附對觀光發展認知影響之探討-金門出生者與非金門出生者。戶外遊憩研究,28(4),103-139。
    連結:
  5. 陳啟明, C. M.(2021)。以古蹟旅遊品質觀點探討旅遊發展與文化觀光關係之研究:以臺南市安平區為例。品質學報,28(2),111-130。
    連結:
  6. Abou-Shouk, M.,Soliman, M.(2021).The impact of gamification adoption intention on brand awareness and loyalty in tourism: The mediating effect of customer engagement.Journal of Destination Marketing & Management,20(2),100559.
  7. Adu-Ampong, E. A.(2017).Divided we stand: Institutional collaboration in tourism planning and development in the central region of Ghana.Current Issues in Tourism,20(3),295-314.
  8. Adu-Ampong, E. A.(2019).Historical trajectories of tourism development policies and planning in Ghana, 1957-2017.Tourism Planning & Development,16(2),124-141.
  9. Al-Ansi, A.,Lee, J. S.,King, B.,Han, H.(2021).Stolen history: Community concern towards looting of cultural heritage and its tourism implications.Tourism Management,87,104349.
  10. Alrwajfah, M. M.,Almeida-García, F.,Cortés-Macías, R.(2020).Females’ perspectives on tourism’s impact and their employment in the sector: The case of Petra, Jordan.Tourism Management,78,104069.
  11. Andriotis, K.,Vaughan, D. R.(2009).The pattern-matching approach and its application in tourism development.Current Issues in Tourism,12(4),315-336.
  12. Aygenc, B.,Ozburak, C.,Uzunoglu, S. S.(2020).Investigation of place attachment and sense of belonging from the perspective of the residents - Samanbahce social residences as case study.Amazonia Investiga,9(32),91-107.
  13. Beh, L. S.,Lin, W. L.(2022).Impact of COVID-19 on ASEAN tourism industry.Journal of Asian Public Policy,15(2),300-321.
  14. Bimonte, S.,Faralla, V.(2015).Happiness and outdoor vacations appreciative versus consumptive tourists.Journal of Travel Research,54(2),179-192.
  15. Birendra, K.,Dhungana, A.,Dangi, T. B.(2021).Tourism and the sustainable development goals: Stakeholders’ perspectives from Nepal.Tourism Management Perspectives,38,100822.
  16. Boley, B. B.,Strzelecka, M.,Yeager, E. P.,Ribeiro, M. A.,Aleshinloye, K. D.,Woosnam, K. M.,Mimbs, B. P.(2021).Measuring place attachment with The abbreviated place attachment scale (APAS).Journal of Environmental Psychology,74,101577.
  17. Buckley, R.,Westaway, D.(2020).Mental health rescue effects of women’s outdoor tourism: A role in COVID-19 recovery.Annals of Tourism Research,85,103041.
  18. Butler, G.,Rogerson, C. M.(2016).Inclusive local tourism development in South Africa: Evidence from Dullstroom.Local Economy,31(1-2),264-281.
  19. Butler, R.,O’Gorman, K. D.,Prentice, R.(2012).Destination appraisal for European cultural tourism to Iran.International Journal of Tourism Research,14(4),323-338.
  20. Canteiro, M.,Córdova-Tapia, F.,Brazeiro, A.(2018).Tourism impact assessment: A tool to evaluate the environmental impacts of touristic activities in natural protected areas.Tourism Management Perspectives,28,220-227.
  21. Chaiyat, N.,Chaongew, S.,Ondokmai, P.,Makarkard, P.(2020).Levelized energy and exergy costings per life cycle assessment of a combined cooling, heating, power and tourism system of the San Kamphaeng hot spring, Thailand.Renewable Energy,146,828-842.
  22. Chen, H.(2020).Complementing conventional environmental impact assessments of tourism with ecosystem service valuation: A case study of the Wulingyuan Scenic Area, China.Ecosystem Services,43,101100.
  23. Chen, Y. H.,Kim, J.,Mueller, N.(2021).Estimating the economic impact of natural hazards on shared accommodation in coastal tourism destinations.Journal of Destination Marketing & Management,21,100634.
  24. Chen, Y.,Cottam, E.,Lin, Z.(2020).The effect of resident-tourist value co-creation on residents’ well-being.Journal of Hospitality and Tourism Management,44,30-37.
  25. Chin, W. W.(1998).The partial least squares approach to structural equation modeling.Modern methods for business research,Mahwah, NJ:
  26. Cuomo, M. T.,Tortora, D.,Foroudi, P.,Giordano, A.,Festa, G.,Metallo, G.(2021).Digital transformation and tourist experience co-design: Big social data for planning cultural tourism.Technological Forecasting and Social Change,162,120345.
  27. Degnen, C.(2016).Socialising place attachment: Place, social memory and embodied affordances.Ageing & Society,36(8),1645-1667.
  28. García-Villaverde, P. M.,Ruiz-Ortega, M. J.,Hurtado-Palomino, A.,De La Gala-Velásquez, B.,Zirena-Bejarano, P. P.(2021).Social capital and innovativeness in firms in cultural tourism destinations: Divergent contingent factors.Journal of Destination Marketing & Management,19,100529.
  29. Godovykh, M.,Ridderstaat, J.(2020).Health outcomes of tourism development: A longitudinal study of the impact of tourism arrivals on residents’ health.Journal of Destination Marketing & Management,17,100462.
  30. Gursoy, D.,Boğan, E.,Dedeoğlu, B. B.,Çalışkan, C.(2019).Residents’ perceptions of hotels’ corporate social responsibility initiatives and its impact on residents’ sentiments to community and support for additional tourism development.Journal of Hospitality and Tourism Management,39,117-128.
  31. Hair, J. F.(2021).Next-generation prediction metrics for composite-based PLS-SEM.Industrial Management & Data Systems,121(1),5-11.
  32. Hair, J. F.,Howard, M. C.,Nitzl, C.(2020).Assessing measurement model quality in PLS-SEM using confirmatory composite analysis.Journal of Business Research,109,101-110.
  33. Han, J. S.,Lee, T. J.,Ryu, K.(2018).The promotion of health tourism products for domestic tourists.International Journal of Tourism Research,20(2),137-146.
  34. Hao, Y.,Niu, X.,Wang, J.(2021).Impacts of haze pollution on China’s tourism industry: A system of economic loss analysis.Journal of Environmental Management,295,113051.
  35. Higgins-Desbiolles, F.(2020).The "war over tourism": Challenges to sustainable tourism in the tourism academy after COVID-19.Journal of Sustainable Tourism,29(4),551-569.
  36. Hosany, S.,Prayag, G.,Van Der Veen, R.,Huang, S.,Deesilatham, S.(2017).Mediating effects of place attachment and satisfaction on the relationship between tourists’ emotions and intention to recommend.Journal of Travel Research,56(8),1079-1093.
  37. Hosseini, K.,Stefaniec, A.,Hosseini, S. P.(2021).World Heritage Sites in developing countries: Assessing impacts and handling complexities toward sustainable tourism.Journal of Destination Marketing & Management,20,100616.
  38. Hu, Y.,Xu, S.(2021).Memorability of a previous travel experience and revisit intention: The three-way interaction of nostalgia, perceived disappointment risk and extent of change.Journal of Destination Marketing & Management,20,100604.
  39. Hung, K. P.,Peng, N.,Chen, A.(2019).Incorporating on-site activity involvement and sense of belonging into the Mehrabian-Russell model–The experiential value of cultural tourism destinations.Tourism Management Perspectives,30,43-52.
  40. Hunter, W. C.(2020).Syncretism and indigenous cultural tourism in Taiwan.Annals of Tourism Research,82,102919.
  41. Hussain, K.,Ali, F.,Nair, P. K.,Ragavan, N. A.,Nair, V.(2019).Perceived impacts and residents’ support for tourism development in Port Dickson, Malaysia.Tourism: An International Interdisciplinary Journal,67(4),351-364.
  42. Jacquet, J. B.,Stedman, R. C.(2014).The risk of social-psychological disruption as an impact of energy development and environmental change.Journal of Environmental Planning and Management,57(9),1285-1304.
  43. Joo, D.,Cho, H.,Woosnam, K. M.(2019).Exploring tourists’ perceptions of tourism impacts.Tourism Management Perspectives,31,231-235.
  44. Jordan, E. J.,Spencer, D. M.,Prayag, G.(2019).Tourism impacts, emotions and stress.Annals of tourism research,75,213-226.
  45. Kaminakis, K.,Karantinou, K.,Koritos, C.,Gounaris, S.(2019).Hospitality servicescape effects on customer-employee interactions: A multilevel study.Tourism Management,72,130-144.
  46. Kock, N.(2015).Common method bias in PLS-SEM: A full collinearity assessment approach.International Journal of E-Collaboration,11(4),1-10.
  47. Kronenberg, K.,Fuchs, M.(2021).Aligning tourism’s socio-economic impact with the United Nations’ sustainable development goals.Tourism Management Perspectives,39,100831.
  48. Li, G.,Yang, X.,Liu, Q.,Zheng, F.(2014).Destination island effects: A theoretical framework for the environmental impact assessment of human tourism activities.Tourism Management Perspectives,10,11-18.
  49. Li, M. W.,Teng, H. Y.,Chen, C. Y.(2020).Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust.Journal of Hospitality and Tourism Management,44,184-192.
  50. Li, Y.,Xiao, L.,Ye, Y.,Xu, W.,Law, A.(2016).Understanding tourist space at A historic site through space syntax analysis: The case of Gulangyu, China.Tourism Management,52,30-43.
  51. Lin, L. P. L.,Huang, S. C. L.,Ho, Y. C.(2020).Could virtual reality effectively market slow travel in a heritage destination?.Tourism Management,78,104027.
  52. Lin, Z.,Chen, Y.,Filieri, R.(2017).Resident-tourist value co-creation: The role of residents’ perceived tourism impacts and life satisfaction.Tourism Management,61,436-442.
  53. Liu, S. T.(2020).Comparing the perspectives of municipal tourism departments and cultural departments on urban cultural-tourism development.Journal of Destination Marketing & Management,16,100432.
  54. Luo, J. M.,Qiu, H. Q.,Goh, C.,Wang, D.(2016).An analysis of tourism development in China from urbanization perspective.Journal of Quality Assurance in Hospitality & Tourism,17(1),24-44.
  55. Ma, X. L.,Dai, M. L.,Fan, D. X.(2020).Land expropriation in tourism development: Residents’ attitudinal change and its influencing mechanism.Tourism Management,76,103957.
  56. McKercher, B.,Ho, P. S. Y.,du Cros, H.(2005).Relationship between tourism and cultural heritage management: Evidence from Hong Kong.Tourism Management,26(4),539-548.
  57. Mendoza-Moheno, J.,Cruz-Coria, E.,González-Cruz, T. F.(2021).Socio-technical innovation in community-based tourism organizations: A proposal for local development.Technological Forecasting and Social Change,171,120949.
  58. Oliveira, T.,Araujo, B.,Tam, C.(2020).Why do people share their travel experiences on social media?.Tourism Management,78,104041.
  59. Park, D. B.,Nunkoo, R.,Yoon, Y. S.(2015).Rural residents’ attitudes to tourism and the moderating effects of social capital.Tourism Geographies,17(1),112-133.
  60. Payntar, N. D.,Hsiao, W. L.,Covey, R. A.,Grauman, K.(2021).Learning patterns of tourist movement and photography from geotagged photos at archaeological heritage sites in Cuzco, Peru.Tourism Management,82,104165.
  61. Ponsignon, F.,Derbaix, M.(2020).The impact of interactive technologies on the social experience: An empirical study in a cultural tourism context.Tourism Management Perspectives,35,100723.
  62. Pratt, S.,Alizadeh, V.(2018).The economic impact of the lifting of sanctions on tourism in Iran: A computable general equilibrium analysis.Current Issues in Tourism,21(11),1221-1238.
  63. Prayag, G.,Suntikul, W.,Agyeiwaah, E.(2018).Domestic tourists to Elmina Castle, Ghana: motivation, tourism impacts, place attachment, and satisfaction.Journal of Sustainable Tourism,26(12),2053-2070.
  64. Presenza, A.,Del Chiappa, G.,Sheehan, L.(2013).Residents’ engagement and local tourism governance in maturing beach destinations. Evidence from an Italian case study.Journal of Destination Marketing & Management,2(1),22-30.
  65. Qin, X.,Shen, H.,Ye, S.,Zhou, L.(2021).Revisiting residents’ support for tourism development: The role of tolerance.Journal of Hospitality and Tourism Management,47,114-123.
  66. Ragb, H.,Mahrous, A. A.,Ghoneim, A.(2020).A proposed measurement scale for mixed-images destinations and its interrelationships with destination loyalty and travel experience.Tourism Management Perspectives,35,100677.
  67. Rasoolimanesh, S. M.,Seyfi, S.,Hall, C. M.,Hatamifar, P.(2021).Understanding memorable tourism experiences and behavioural intentions of heritage tourists.Journal of Destination Marketing & Management,21,100621.
  68. Reggers, A.,Grabowski, S.,Wearing, S. L.,Chatterton, P.,Schweinsberg, S.(2016).Exploring outcomes of community-based tourism on the Kokoda Track, Papua New Guinea: a longitudinal study of participatory rural appraisal techniques.Journal of Sustainable Tourism,24(8-9),1139-1155.
  69. Reitsamer, B. F.,Brunner-Sperdin, A.(2017).Tourist destination perception and well-being: What makes a destination attractive?.Journal of Vacation Marketing,23(1),55-72.
  70. Ruan, W.,Li, Y.,Zhang, S.,Liu, C. H.(2019).Evaluation and drive mechanism of tourism ecological security based on the DPSIR-DEA model.Tourism Management,75,609-625.
  71. Sarstedt, M.,Ringle, C. M.,Cheah, J. H.,Ting, H. R.,Moisescu, O. I.,Radomir, L.(2020).Structural model robustness checks in PLS-SEM.Tourism Economics,26(4),531-554.
  72. Shen, S. Y.,Zhao, J.,Xu, J.,Guo, J. Y.,Shi, L. N.(2016).Understanding tourism development of historic districts from a representational perspective.Journal of Tourism and Cultural Change,14(4),291-306.
  73. Silva, H. E.,Henriques, F. M.(2021).The impact of tourism on the conservation and IAQ of cultural heritage: The case of the Monastery of Jerónimos (Portugal).Building and Environment,190,107536.
  74. Su, D. N.,Nguyen, N. A. N.,Nguyen, Q. N. T.,Tran, T. P.(2020).The link between travel motivation and satisfaction towards a heritage destination: The role of visitor engagement, visitor experience and heritage destination image.Tourism Management Perspectives,34,100634.
  75. Su, L. J.,Huang, Y. H.,Hsu, M.(2018).Unraveling the impact of destination reputation on place attachment and behavior outcomes among Chinese urban tourists.Journal of Hospitality and Tourism Insights,1(4),290-308.
  76. Tsaur, S. H.,Yen, C. H.,Teng, H. Y.(2018).Tourist–resident conflict: A scale development and empirical study.Journal of Destination Marketing & Management,10,152-163.
  77. Vada, S.,Prentice, C.,Scott, N.,Hsiao, A.(2020).Positive psychology and tourist well-being: A systematic literature review.Tourism Management Perspectives,33,100631.
  78. Vaduva, S.,Echevarria-Cruz, S.,Takacs, J., Jr(2020).The economic and social impact of a university education upon the development of the Romanian tourism industry.Journal of Hospitality, Leisure, Sport & Tourism Education,27,100270.
  79. Vergori, A. S.,Arima, S.(2020).Cultural and non-cultural tourism: Evidence from Italian experience.Tourism Management,78,104058.
  80. Viken, A.,Höckert, E.,Grimwood, B. S.(2021).Cultural sensitivity: Engaging difference in tourism.Annals of Tourism Research,89,103223.
  81. Wang, L. G.,Yotsumoto, Y.(2019).Conflict in tourism development in rural China.Tourism Management,70,188-200.
  82. Wang, R.,Dai, M.,Ou, Y.,Ma, X.(2021).Residents’ happiness of life in rural tourism development.Journal of Destination Marketing & Management,20,100612.
  83. Winter, T.,Adu-Ampong, E. A.(2021).Residents with camera: Exploring tourism impacts through participant-generated images.Annals of Tourism Research,87,103112.
  84. Wright, K. A.,Kelman, I.,Dodds, R.(2020).Tourism development from disaster capitalism.Annals of Tourism Research,89,103070.
  85. Wu, K. J.,Zhu, Y.,Chen, Q.,Tseng, M.-L.(2019).Building sustainable tourism hierarchical framework: Coordinated triple bottom line approach in linguistic preferences.Journal of Cleaner Production,229,157-168.
  86. Wynveen, C. J.,Schneider, I. E.,Arnberger, A.,Cottrell, S.,von Ruschkowski, E.(2020).Integrating place attachment into management frameworks: exploring place attachment across the recreation opportunity spectrum.Environmental Management,66(2),248-262.
  87. Xi, J. C.,Zhao, M. F.,Ge, Q. S.,Kong, Q. Q.(2014).Changes in land use of a village driven by over 25 years of tourism: The case of Gougezhuang village, China.Land Use Policy,40,119-130.
  88. Yang, E.,Kim, J.,Pennington-Gray, L.,Ash, K.(2021).Does tourism matter in measuring community resilience?.Annals of Tourism Research,89,103222.
  89. Yang, F. X.,Lau, V. M. C.(2019).Experiential learning for children at World Heritage Sites: The joint moderating effect of brand awareness and generation of Chinese family travelers.Tourism Management,72,1-11.
  90. Yang, I.,Michelle, C.,French, J. A.,Lee, L. M. Q.,Shrestha, K. M.(2021).An institutional isomorphism perspective of tourism impact.Annals of Tourism Research,86,102921.
  91. Yu, C. P.,Huang, Y. C.,Yeh, P. F.,Chao, P. H.(2017).Residents’ attitudes toward island tourism development in Taiwan.Island Studies Journal,12(2),159-176.
  92. Zhang, J.(2021).Impacts of the emissions policies on tourism: An important but neglected aspect of sustainable tourism.Journal of Hospitality and Tourism Management,47,453-461.
  93. Zhao, Y.,Ponzini, D.,Zhang, R.(2020).The policy networks of heritage-led development in Chinese historic cities: The case of Xi’an’s Big Wild Goose Pagoda area.Habitat International,96,102106.
  94. Zhong, L. N.,Sun, S.,Law, R.,Li, X. N.(2021).Tourism crisis management: Evidence from COVID-19.Current Issues in Tourism,24(19),2671-2682.