說故事對組織記憶影響之研究

A Study of Influence of Storytelling toward Organizational Memory

10.6120/JoEMLS.200806_45(4).0240.RS.CM

陳品涵(Pin-Han Chen)；阮明淑(Ming-Shu Yuan)

知識管理 ； 故事 ； 組織記憶 ； 說故事 ； Knowledge management ； Organizational memory ； Story ； Storytelling

教育資料與圖書館學

45卷4期（2008 / 06 / 01）

461 - 482

繁體中文

知識經濟時代，組織重視知識管理，除將組織成員的知識匯整，也藉以來促進組織內的資訊或知識的分享。組織記憶為組織無形資產之一，其保留了組織的過去經．驗與知識，可用於支持現行組織決策，進而提高組織效能。因此，組織記憶的建構與發展也成為知識管理的一項重要課題。故事有助於組織文化的保存，而組織文化為組織記憶的儲存體(Retention facilities)。因此，說故事對組織記憶的影響不容忽視。另外，大學在知識經濟占有重要地位，而其組織記憶亦會影響組織成員的思考、行為和態度，利用說故事方式將有助於大學精神、理念與記憶文化的傳承。本研究採用文獻探討及深度訪談法，以世新大學為個案研究，了解說故事對於組織的重要性，說故事對於組織記憶的影響及說故事是否能有效傳達及建立組織價值觀。研究結果發現：（一）說故事對於組織的重要性在於藉由說故事的方式讓組織成員與組織產生情緒上的連結，進而認同組織；（二）說故事的確能保存組織文化，亦有助於經驗與知識的傳承，及組織記憶程序的獲取、儲存與維持；（三）說故事能有效且正面的傳達組織的價值與精神。本研究透過探討說故事對組織記憶影響，可供企業組織或大學組織記憶的建構與發展之參考。

During the era of knowledge-based economy, knowledge management is important to organizations. Organization members' knowledge can be stored and then information or knowledge can be shared by KM. Organizational memory is one of intangible assets of one organization; it stores past experience and knowledge, supports organization strategy, and improves organization effectiveness. Accordingly, it is important to establishment and development of organizational memory for KM. Organizational culture can be stored by story, and it is one of retention facilities of organizational memory. For this reason, we can't ignore the influence of storytelling on organizational memory. Besides, universities are important in the era of knowledge-based economy because of the influence of organizational memory on thinking, behavior, and attitude of members. The idea, spirit, and culture of universities can be passed down by storytelling. Shih Hsin university is the subject in this study. Based on the literature review and in-depth interview, this study explores the importance of storytelling to organization, the influence of storytelling on organizational memory, and organization value can be or can not be conveyed and established effectively by storytelling. The results of this study indicate that: 1. The importance of storytelling: Through storytelling, organization members emotionally connect to their organization and then identify their organization; 2. Storytelling can store organizational culture, convey experience and knowledge, and improve acquisition, retention, and maintenance of process of organizational memory management; 3. Organization value and spirit can be conveyed effectively by storytelling. Meanwhile, it is positive to employees. The results of this study explore the influence of storytelling on organizational memory and could be the reference to establishment and development of organizational memory in such enterprise and higher education organization.

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