以徑路搜尋分析建構大學圖書館網站之研究

The Study of Applying Pathfinder Analysis to University Library Websites Construction

10.6120/JoEMLS.2013.504/0563.RS.CM

謝建成(Jiann-Cherng Shieh)；廖婉竹(Wan-Chu Liao)

卡片分類法 ； 相似性評定 ； 群集分析 ； 徑路搜尋分析 ； 尋獲度 ； Card sorting ； Similarity rating ； Cluster analysis ； Pathfinder analysis ； Findability

教育資料與圖書館學

50卷4期（2013 / 09 / 01）

597 - 626

繁體中文

卡片分類法及集群分析是資訊架構研究中最常運用的方法之一，然而教育心理領域廣為運用的知識結構引出與知識結構表徵工具則為相似性評定與徑路搜尋分析。本研究主要探討如何將相似性評定及徑路搜尋分析運用於圖書館網站架構之建置及其網站尋獲度之效益。本研究以國立臺灣師範大學圖書館作為研究個案網站，隨機選取30位在校學生為受試者，針對篩選之網站標籤進行卡片分類及相似性評定，再以群集分析與徑路搜尋分析建立四組不同之網站架構，最後以隨機方式選取另外120位在校學生以選定任務進行尋獲度實驗。經由統計分析得知：卡片分類及相似性評定在尋獲度上並無顯著差異；然而若是以卡片分類為知識引出方法，則徑路搜尋分析與群集分析在尋獲度上會有顯著差異。

Card sorting and cluster analysis are the methods applied most frequently in information architecture studies. However, the similarity rating and pathfinder analysis have been widely adapted to structural knowledge elicitation and presentation in educational psychology studies. This study investigated how similarity rating and pathfinder analysis are used to construct library websites and what are their effects. We took the National Taiwan Normal University Library website as our study case. Randomly 30 students were selected as the subjects to conduct card sorting or similarity rating on the picked out site labels. Next we applied cluster analysis and pathfinder analysis to the above results to generate four websites. Finally, we again randomly selected 120 students into four groups to conduct findability tests on four websites respectively. By the statistical analysis, we concluded that there is no significant difference between card sorting and similarity rating on findability; however, if card sorting is applied to structural knowledge elicitation, there will be significant difference between cluster analysis and pathfinder analysis on findability.

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