题名

跨媒介敘事與擴展「敘事網絡」歷經初探：以國際大獎繪本之跨媒介轉述為例

并列篇名

Preliminary Investigation of Transmedia Narratives and the Process of Narrative Brand Expansion: Transmedia Adaptation in Picturebooks

DOI

10.30386/MCR.201601_(126).0004

作者

賴玉釵(Yu-Chai Lai)

关键词

改編 ； 敘事網絡 ； 跨媒介敘事 ； 圖像敘事 ； 繪本 ； Adaptation ； pictorial narrative ； picturebook ； story network ； transmedia narrative

期刊名称

新聞學研究

卷期/出版年月

126期（2016 / 01 / 01）

页次

133 - 198

内容语文

繁體中文
中文摘要

跨媒介敘事者可藉「互媒」（intermediacy）串接「敘事網絡」，並運用相異平台再詮釋作品，打破單一文本之召喚式結構。繪本以圖為主且文字較少，故予改編者較多詮釋空間。本研究以獲國際大獎繪本為例，跨媒介改編之敘事策略包括改編者之預期視域、虛構讀者、五感聯想等，均引導建置跨媒介敘事網絡。繪本因篇幅較少，改編者需藉外延文本及內參文本「補白」，填補原作未言及處。改編者可考量類型之慣例表現或反思公式而賦予新義，開展敘事意涵。
英文摘要

Transmedia narrators can use the intermediacy of images and text as a foundation to develop story networks. These narrators can also use various forms of technology to recreate a variety of aesthetic responses in readers. In this study, we analyzed the narrative strategies of adaptation in examples of transmedia adaptation among winners of international picture book awards. In artistic terms, the horizons of expectation of adapters, the readers of fiction, and the inviting structures extended from intermediacy play key roles in aesthetic communication. How adapters use the materials of intermediacy as filler or to expand on negative speculation also influences the relaying process. In this study, we clarified that in addition to considering aesthetic judgments, adaptation must also adhere to the economy of aesthetics.
主题分类 社會科學 > 傳播學
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被引用次数
  1. 錢昭萍、黃國豪、黃恆霖、梁麗珍(2017)。數位繪本或擴增實境融入國文教學對學習之影響：以科技大學資訊與非資訊學院學生為例。數位學習科技期刊，9(1)，1-32。
  2. 王嵩音,王祖威(2020)。商業性歷史電玩的跨媒愉悅性以及玩家的歷史學習。傳播研究與實踐，10(2)，141-173。
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