營造業班底效應之研究

The Strategic Implication of the Core Supply Base of the General Contractor

10.6377/JA.200104.0015

謝定亞(Ting-Ya Hsieh)；黃忠發(Chung-Fah Huang)

外包 ； 分包管理 ； 班底 ； 策略管理 ； outsourcing ； subcontracting management ； core supply base ； competitive strategy

建築學報

35期（2001 / 04 / 20）

15 - 28

繁體中文

以外包方式取得工程之必要資源，已是世界各國營造業發展之主流。在這種趨勢下，如何與外包商，尤其是經常交易之「班底」間維持良好之交易關係，已成為策略思考之重點，但目前相關之研究相當缺乏。本文針對台灣地區22家大型營造公司之採購發包相關決策人員進行深入調查，以其中20家有採用班底策略之廠商進行分析，探討班底之內涵、影響因素及其深層之策略意義。由本研究可知，多數營造公司會以漸進之方式建立班底，且多數廠商之班底相當穩固。藉由量化之統計分析，發現班底之特性確實與公司經營特性與經營績效有相關，另藉由各案研究，更證實營造公司與分包商之良性互動有助於強化營造公司各價值活動之競爭優勢，進而提升競爭力，本研究認為營造公司應將分包商視為重要資源，思考如何將發包策略與公司整體發展策略結合，以為營造公司創造更高之競爭優勢。

Subcontracting is the most prevailing means employed by a general contractor to execute a project. For a general contractor, maintaining a proper relationship with his subcontractors, especially the core supply base, is one of the crucial strategic decisions in business administration. This study examines 22 major general contractors (all listed top 100) to unveil the associated strategic implications. The contractors arc survey and interviews for gaining insights relevant to the study. In terms of quantitative analysis, it is found that a contractor’s performance is significantly correlated with the characteristics of his core supply base. In terms of qualitative analysis, by a case study, it is concluded that the core supply base is pivotal in improving the competitive advantage in most value-added activities in a construction project. The finding of the study also suggests that a general contractor should regard his the subcontrators more as critical construction resource for the success of a project, rather than simply cost items for running the business.

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