Analysis of Factors Affecting Adoption of the E-Marketplace in Taiwan

企業採用電子市集創新模式因子之探討－以台灣製造業爲例

10.29977/JCIIE.200509.0007

何雍慶(Yung-Ching Ho)；傅新彬(Hsin-Pin Fu)；簡倍祥(Pei-Hsiang Chien)

創新科技 ； 電子市集 ； 採用因素 ； 電子商務 ； e-marketplace ； adoptive factors ； electronic commerce

工業工程學刊

22卷5期（2005 / 09 / 01）

419 - 429

英文

電子市集是電子商務環境下一個B2B創新的模式，所以企業考慮採用時，不能僅考慮企業內部的因素，應從B2B的角度切入，同時還要考慮外部環境及其他相關的因素，才能完整呈現採用市集的因素，但是目前探討這方面之研究很少。所以，本文配合防禦性、積極性與採用創新模式之因素的文獻，同時參考台灣9個產業的研究調查資料，經由國內專家與學者深入討論，用三階層的因素架構，完整的呈現台灣企業採用電子市集創新模式時應考慮的所有因素。本研究的成果將有助於欲採用電子市集之台灣企業，能以清晰的架構，瞭解其所應考慮的因子有那些，以較低的成本，較高的效益，順利進入電子市集；再者對於研究學者而言，能以此層級架構，做更進一步的學術及實證研究。

The electronic marketplace (e-marketplace) is an innovative business-to-business (B2B) model. To assist Taiwanese enterprises in adopting the e-marketplace model, the Taiwanese government promoted an e-marketplace plan in 2001. However, surveys showed that most enterprises did not adopt the e-marketplace. Many studies have reviewed the factors involved in adoption of the e-marketplace from an academic perspective, but there are fewer studies of the adoption factors from both an academic and a practical perspective. This paper incorporates a literature review with a review of the practical experience of nine Taiwanese industries. The paper presents a 3-level hierarchical structure of all the factors involved in adopting the e-marketplace model. The results of the present study will be helpful to Taiwanese enterprises that intend to adopt the e-marketplace model. Enterprises will be able to understand the factors to be considered, and this will facilitate the adoption of the e-marketplace model with lower cost and greater efficiency.

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