Pricing Discount for a Supply Chain Coordination Policy with Price Dependent Demand

價格敏感需求下之供應鏈協調政策的定價折扣

10.29977/JCIIE.200605.0006

鍾生良(Shen-Lian Chung)；黃惠民(Hui-Ming Wee)

供應鏈存貨管理 ； 價格折扣 ； 協調政策 ； 協商機制 ； Supply chain management ； inventory control ； pricing discount ； coordination policy

工業工程學刊

23卷3期（2006 / 05 / 01）

222 - 232

英文

價格折扣是發展供應鏈協調策略所用的重要方法，藉由價格折扣導引各成員聯合決策目標，以達到最佳的營運績效。本研究目的為架構一個供應鏈供應、生產、銷售模式，於價格敏感需求下，以尋求供應商、製造商與零售商在協調機制與最大整合利潤下之最佳零售商的零售價與訂購週期、製造商配售給零售商之進貨價格、製造商原料進價及生產與配送時程。本文以數學方法架構一多階整合存貨模式，再以數學演算法透過電腦軟體求出最佳解。由研究實例得出供應鏈在協商機制下共同決策，提供價格折扣與相關配合措施可獲得多贏局面。

Pricing policy of an enterprise has great influenced the development of a supply chain coordination strategy. The joint decision policy characterized by the selling price, order quantity and replenishment schedule is coordinated through pricing discount. The major aim of this study is to develop an optimum replenishment and pricing policy by maximizing the supplier, manufacturer and retailer's shared profit in a price-sensitive demand with reciprocal collaboration. This study develops a mathematic supply chain inventory model that concurrently decides the discount price, the number of deliveries and the ordering cycle time with linearly declining price dependent demand under different profit-sharing ratios. A numerical example explicates the theory with different profit-sharing ratios and negotiation factors.

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