Fuzzy Aggregation Evaluation Based on Some Fuzzy and Statistical Technique

10.6186/IJIMS.2012.23.1.5

Tien-Tsai Huang；Hui-Hsin Huang

Fuzzy aggregation evaluation ； short message service ； fuzzy sets ； confidence interval

International Journal of Information and Management Sciences

23:1（2012 / 03 / 01）

79 - 90

英文

This paper combines statistical and fuzzy concepts to propose an approach for fuzzy aggregation evaluation (FAE) which integrates corresponding triangular fuzzy numbers and statistical (1-α) 100% confidence interval in statistical point of view. We apply the data set of customer attitude measurement of short message service (SMS) advertising and finally find that the criterion of irritation is the most important value. This method can provide a more complete view for manager decision making and also can be used in assessing the analogue of managerial problems.

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