题名

The Development and Application of a Methodology for the Visual Presentation of Business School Rankings

DOI

10.6186/IJIMS.2013.24.1.1

作者

Chian-Son Yu;Han-Lin Li

关键词

Business school ; ranking ; visualize competitive positions ; visually perform grouping

期刊名称

International Journal of Information and Management Sciences

卷期/出版年月

24:1(2013 / 03 / 01)

页次

1 - 22

内容语文

英文

英文摘要

Upon entering the 21st century, business schools globally compete in a market-driven environment and rankings are very important part of that environment. Therefore, business school rankings increasingly receive lot of attentions, not only from faculties, current and prospective students, and alumni, but also from education and government leaders. As a result, though business school rankings published by current media receive profuse negative criticisms, these rankings significantly influence public perception and it is difficult to ignore or dismiss the impact of current media. Accordingly, instead of merely criticizing these rankings, this research presents a methodology and applies it to allocate business schools onto a three-dimensional sphere, enabling business schools to visualize their competitive positions and visually perform grouping and strategic thinking.

主题分类 基礎與應用科學 > 資訊科學
社會科學 > 管理學
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被引用次数
  1. Yeh, Tsai-Lien,Chu, Chia-Hui,Chen, Tser-Yieth(2014).Storytelling and Brand Identity in Cultural Digital Archives Industry.International Journal of Information and Management Sciences,25(2),157-179.