| 题名 |
價值行銷是與消費者交心的不二門道 |
| 并列篇名 |
Marketing Value is Importment Sales Apporach with Consumers |
| DOI |
10.29999/QM.200609.0002 |
| 作者 |
劉典嚴 |
| 关键词 | |
| 期刊名称 |
品質月刊 |
| 卷期/出版年月 |
42卷9期（2006 / 09 / 01） |
| 页次 |
14 - 16 |
| 内容语文 |
繁體中文 |
| 英文摘要 |
More and more enterprises begin to ponder over the consumer demand now and lead in using CRM (Customer Relationship Management) system at the same time. In four major key circulation of CRM, the ones that should be faced and solved first are the customer's demand. Nowadays shopping's bargaim is not only shopping but also buying the value behind porduct or service. Marketing value already has been the most basic concept of marketing. To consumer, how to obtain the greatest benefit with the minimum cost (such as money, time, information, psychological burden) is one of the focal points of valuable marketing. |
| 主题分类 |
社會科學 >
管理學 |
| 参考文献 |
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