题名

行銷策略與民衆高科技生活品質：以垃圾電郵爲例

并列篇名

Marketing Strategy and Quality of High-tech Life: The Case of Spam Email

DOI

10.29999/QM.200708.0016

作者

蔡馥陞(Fu-Sheng Tsai)

关键词
期刊名称

品質月刊

卷期/出版年月

43卷8期（2007 / 08 / 01）

页次

67 - 71

内容语文

繁體中文
主题分类 社會科學 > 管理學
参考文献
  1. 蔡馥陞、蔡馥媚、李佳蓉、王怡雯(2007)。大專與高職觀光系畢業生就業期望調查分析：觀光業人力資源品質之啟示。品質月刊，43(3)，65-70。
    連結：
  2. Briggs, R.,Hollis, N.(1997).Advertising on the Web: Is there Response before Click-Through.Journal of Advertising Research,37(2),33-45.
  3. Hanson, W. A.(2000).Principles of Internet Marketing.Cincinnati:South-Western College Publishing.
  4. Kalakota, R.,Robinson, M.(2001).M-Business: The Race to Mobility.McGraw-Hill:New York.
  5. McCormack, D. A.(2002).Executives & Consumers Can Take Ad.Aspatore Books.
  6. Philport, J.,Arbittier, J.(1997).Advertising: Brand Communications Styles In Established Media and The Internet.Journal of Advertising Research,37(2),68-76.
  7. Seybold, P. B.,Marshak, R. T.(1998).Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond.Crown Business.
  8. Sterne, J.(1999).World Wide Web Marketing: Integrating the Internet Into You Marketing Strategy.New York:John Wiley & Sons.
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