题名

新産品開發績效之實証要素

并列篇名

The Evidence of NPD Performance Driver

DOI

10.29999/QM.200710.0012

作者

詹昭雄

关键词
期刊名称

品質月刊

卷期/出版年月

43卷10期(2007 / 10 / 01)

页次

50 - 51

内容语文

繁體中文

英文摘要

This article is based on the ”Evidence” mentioned by Robert G Cooper & Elko J. Kleinschmidt in the Research. Technology Management (May-June 2007). The article is focus on the key elements of the NPD process and the new product strategy. Both are the crucial issues to the current Taiwan corporations in order to upgrade the quality of NPD.

主题分类 社會科學 > 管理學