台南市居民之假日旅運／活動行為選擇模式建構

A Travel-activity Behavior Model for Tainan Residents on Weekends

10.6128/CP.33.2.69

葉光毅(Kuang-Yih Yeh)；黃幹忠(Kan-Chung Huang)；戴大雄(Da-Shung Dai)

假日旅運／活動行為 ； 活動日誌調查法 ； 時間與空間限制 ； Weekend travel-activity behavior ； Activity diary survey ； Time and space constraints

都市與計劃

33卷2期（2006 / 06 / 01）

69 - 91

繁體中文

既往的研究對於假日旅運／活動特性之探討，大多未考慮到活動者在起迄點之間所進行的其他活動。如此，將無法瞭解這些活動對活動者在時間與空間上的制約，及其對其旅運／活動行為的影響。因此，本研究將探討假日之：(1)主要活動之活動開始時刻別與考慮之要因，(2)主要活動內容之時間與距離的可能組合，(3)旅運／活動行為的可能類型，(4)非主要活動地點選擇之影響要因。本文藉由「活動日誌調查法」蒐集336位台南市居民假日一日之活動行程，並利用巢式羅吉特模式來建構台南市居民之假日旅運活動行為模式。研究結果顯示，「時間、空間限制」與「主要活動種類」對假日主要活動之開始時刻、持續時間、離家距離、以及旅運／活動類型之選擇行為皆有很大的影響。而非主要活動的地點選擇則受到「旅運時間」與「活動消耗時間」、「該區商業樓地板面積」、以及「該區觀光景點個數」等因素的影響。

Most research analyzing travel-activity features have neglected other associated activities that occur between the start point and destination, explaining why the effect of these activities on associated time and space constraints and on travel-activity behavior remains unknown. This study comprises four sections: (1) primary activities and related factors at travel start time; (2) possible combinations of duration and distance based on primary activities; (3) possible patterns of weekend travel-activity behavior; and (4) influence of time and space constraints on the selection model for associated activity locations. This study collected diarized schedules of 336 Tainan residents for weekend travel using an Activity Diary Survey. Travel-activity behavior was characterized using a Nested Logit model. The analytical results suggest that activity choice and behaviors at start time, duration of activity, distance to a weekend's primary activity, and patterns of weekend travel-activity behavior are affected by time and space constraints and primary activity type. Additionally, the choice model for associated activity locations is affected by travel time, duration of activity, shopping floor space in each district, and number of sightseeing spots in each district.

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