情緒浸染之資訊整合行爲：理論建構與實證

Information Integration under Emotion Infusion: Theory Building and Empirical Testing

10.6226/NTURM2010.20.2.97

楊仁壽(Jen-Shou Yang)；俞慧芸(Hui-Yun Yu)；李怡穎(Yi-In Lee)；李瑞敏(Jui-Min Li)

情緒浸染 ； 演化和認知神經觀點 ； 資訊整合 ； emotion infusion ； evolutionary & neurocognitive perspectives ； information integration

臺大管理論叢

20卷2期（2010 / 06 / 01）

97 - 133

繁體中文

過去對於情緒浸染下判斷與決策行為的研究中，缺乏以資訊處理觀點來探討的理論。本研究嘗試在資訊整合理論(Information Integration Theory)的基礎上，加入演化與認知神經觀點，建構一個情緒浸染下的資訊整合理論，並依據此理論發展假說與進行驗證。本研究的理論主張，情緒動機目標影響原有的決策目標與行為傾向，情緒動機目標、原有的決策目標、與行為傾向三者共同影響資訊整合過程的資訊權重，相對的，情緒浸染下的行為傾向影響決策者對資訊的評價，兩者共同影響資訊整合的過程與最後的決策。在實驗驗證上，本研究選擇焦慮、快樂、與憤怒三個情緒與中性情緒做比較。實驗任務為產品研發風險評價與工作伙伴評價兩個判斷任務。研發任務選取近期「研發階段風險」與遠期「銷售階段風險」兩個決策準則描述研發方案；伙伴任務選取「任務能力」與「人際關係」兩個決策準則描述伙伴人選。資料分析結果部份支持本研究的理論。

The existing research on judgment and decision-making under emotion infusion has neglected the information processing perspective. This investigation integrates Information Integration Theory and both evolutionary and neurocognitive perspectives of emotion theory to develop and test a theory of information integration under emotion infusion. This study claims that emotivational goals influence prior decision goals and behavioral tendencies. Furthermore, emotivational goals, prior decision goals, and behavioral tendencies jointly shape patterns of information weight and value and subsequent decisions. Through careful experimental design, this investigation compared the effects of neutral emotions with anxiety, happiness and anger in performing two different tasks. One task asked subjects to assess new alternatives for product development using two decision criteria, namely, R&D risk in the near future and sales risk at a specified future date. The second task required subjects to evaluate their coworkers based on task ability and interpersonal relationship as judgment criteria. The analytical findings partially confirmed the proposed theory.