题名

Co-Production in Service-Dominant Logic: Antecedents and Consequences

并列篇名

服務主導邏輯之共同生產：前置因素與結果因素

DOI

10.6226/NTUMR.2016.DEC.C102-011

作者

吳立偉(Li-Wei Wu)

关键词

co-production ； asset specificity ； quality of customer interaction ； decisionmaking uncertainty ； relational benefits ； 共同生產 ； 資產專屬性 ； 顧客互動品質 ； 決策不確定性 ； 關係利益

期刊名称

臺大管理論叢

卷期/出版年月

27卷1期（2016 / 12 / 01）

页次

25 - 62

内容语文

英文
中文摘要

This study draws upon asset specificity, quality of customer interaction, decision-making uncertainty, relational benefits, and share of wallet to develop an integrated model of co-production to investigate the antecedents and consequences of co-production. The study involves collecting and analyzing 406 questionnaires from customers in the investment services industry in Taiwan. Moreover, the hypothesized relationships in the model were tested by using a structural equation model. The results indicate that asset specificity, quality of customer interaction, and decision-making uncertainty positively affect co-production, while co-production affects special treatment as well as social and confidence benefits, such as increased share of wallet.
英文摘要

本研究利用資產專屬性，顧客互動品質，決策不確定性，關係利益及荷包佔有率來發展共同生產的整合模型，並藉由此模型探討共同生產的前置因素及結果因素。受測對象是台灣投資服務業的顧客，最後蒐集406 份問卷進行實證研究。模型中的假說乃利用結構方程模式進行檢驗。研究結果顯示資產專屬性，顧客互動品質，決策不確定性會正向影響共同生產，共同生產會正向影響特殊待遇利益，社會利益和信心利益，而關係利益會提高顧客荷包佔有率。
主题分类 基礎與應用科學 > 資訊科學
基礎與應用科學 > 統計
社會科學 > 經濟學
社會科學 > 財金及會計學
社會科學 > 管理學
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被引用次数
  1. 顏妙庭,黃識銘,范凱棠,王怡強(2022)。顧客準備對價值共創之影響：共同生產與關係品質的中介效果。管理與系統，29(1)，85-118。
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