题名

Consumer Preferences regarding News Slant and Accuracy in News Program

并列篇名

消費者對新聞節目政治傾向與正確度之偏好

DOI

10.6277/TER.201712_45(4).0001

作者

江淳芳(Chun-Fang Chiang)；施琇涵(Hsiu-Han Shih)

关键词

consumer preferences ； news slant ； news accuracy ； 消費者偏好 ； 新聞政治傾向 ； 新聞正確度

期刊名称

經濟論文叢刊

卷期/出版年月

45卷4期（2017 / 12 / 01）

页次

515 - 545

内容语文

英文
中文摘要

We use weekly audience ratings data from different regions in Taiwan to investigate the role of news slant and news accuracy in consumers' choices of TV news programs in Taiwan. We find that news programs leaning toward the Pan-Blue parties have more viewers from areas with more Pan-Blue supporters. Moreover, we find that consumers are more politically segregated in choosing news programs during political events than on ordinary days. The finding cannot be explained by reverse causality and suggests that consumers are inclined to watch news programs with a political ideology that approximates their own. Regarding consumer preferences for news accuracy, we examine changes in viewership caused by two well-known false news scandals involving reports that provided erroneous information. We find that the effects of these two incidents were either small or insignificant.
英文摘要

本文使用台灣各區每周收視率之資料，檢視新聞節目之政治傾向和正確度對消費者選擇新聞節目的重要性。我們發現，泛藍之新聞節目在泛藍比例較高地區的收視率較高。此外，我們發現在特殊政治事件發生時，收視觀眾的政治偏好組成更為極端化。這個結果除了並非來自於反向的因果關係，更顯示出消費者傾向收看與自己政治意識形態相近之新聞節目。最後，本文使用兩個假新聞事件，探討消費者對新聞正確度的敏感度。我們發現假新聞事件對收視率的影響極小，甚或不顯著。
主题分类 社會科學 > 經濟學
参考文献
  1. Liu, Hui-Ching(2009).A Study of Partisan Bias in the TV News: Using the reporting for the 312 Wei-xin incident of TVBS-N and SET-N as Examples.Communication and Management Research,9,33-64.
    連結：
  2. Lo, Ven-Hwei,Hou, Gee-Chin,Tang, Lee-Ping,Lee, Wei-Nung(2004).Partisan Bias in the TV News Coverage of 2004 Presidential Election.Journal of Radio and Television Studies,23,1-21.
    連結：
  3. Sobbrio, Francesco (2012), “A Citizen-Editors Model of News Media,” SSRN Working Paper.
  4. Chiu, Hei-Yuan (2011), “Confidence lacking in the nation's institutions,” Taipei Times, 24, 8.
  5. Baron, David P.(2006).PersistentMedia Bias.Journal of Public Economics,90,1-36.
  6. Berry, Steven T.(1994).Discrete-Choice Models of Product Differentiation.RAND Journal of Economics,25,242-262.
  7. Besley, Timothy,Prat, Andrea(2006).Handcuffs for the Grabbing Hand? Media Capture and Government Accountability.American Economic Review,96,720-736.
  8. Djankov, Simeon,McLiesh, Caralee,Nenova, Tatiana,Shleifer, Andrei(2003).Who Owns the Media?.Journal of Law and Economics,46,341-382.
  9. Durante, Ruben,Knight, Brian(2012).Partisan Control, Media Bias, and Viewer Responses: Evidence from Berlusconi's Italy.Journal of European Economic Association,10,451-481.
  10. Gentzkow, Matthew,Shapiro, Jesse M.(2006).Media Bias and Reputation.Journal of Political Economy,114,280-316.
  11. Gentzkow, Matthew,Shapiro, Jesse M.(2010).What Drives Media Slant? Evidence From U.S. Daily Newspapers.Econometrica,78,35-71.
  12. Gentzkow, Matthew,Shapiro, Jesse M.(2011).Ideological Segregation Online and Offline.Quarterly Journal of Economics,126,1799-1839.
  13. Huang, Yi-Chia(2009).National Chengchi University.
  14. Li, Hui-I(2008).National Pingtung University of Education.
  15. Mullainathan, Sendhil,Shleifer, Andrei(2005).The Market for News.American Economic Review,95,1031-1053.
  16. Stone, Daniel F.(2011).Ideological media bias.Journal of Economic Behavior and Organization,78,256-271.
  17. Tsai, Kuei-Ju(2008).National Taiwan Normal University.
被引用次数
  1. 簡毓寧,黃勢璋,連賢明(2019)。媒體報導對防疫管制的影響：以H1N1為例。經濟論文叢刊，47(1)，127-155。
print cancel