回復電視節目製作者的專業角色－戲劇節目《我可能不會愛你》的座談與回應

The Return of Professionalism to the Market Economy in the Broadcasting Industry-A Reflection of the Award-Winning Taiwanese TV Drama "In Time with You"

10.30385/JRTS.201212_(35).0005

王亞維(Yae-Wei Wang)

廣播與電視

35期（2012 / 12 / 01）

122 - 131

繁體中文

我國電視頻道過多，競爭激烈，黃金檔連續劇向來為主要戰場。頻道營者為了討好收視率，通常依據各台曾經造成高收視率的戲劇題材，歸納出十分有限的公式，以此操控製作團隊的專業判斷，形塑觀眾品味。長期下來，我國電視內容產製的專業受到壓抑，因此創意貧乏，故事公式化與表演類型化，也一再陷入不斷自我重複的窠臼。2012年八大電視台出品的13集中篇連續劇《我可能不會愛你》囊括當年金鐘獎7個獎項，堪稱近10年來我國電視戲劇節目整體成績最獲肯定的一部作品，而收視也名列前茅。主要原因為製作團隊反省過去輕易妥協市場品味的策略，堅持專業角色的回復，對於《我可能不會愛你》從市場策略、編劇、導演、演員挑選與集數無一不從專業眼光來判斷，因此口碑、收視率與海外行銷均獲佳績，也與電視台經營者共同創造出一種雙贏的新模式。

Due to the highly-competitive market of broadcasters in Taiwan, the performance of TV dramas has long been the decisive element affecting the daily viewership ratings. Producers, as well as writers, in the industry have been compliant to the will of broadcasters, who believe that the market will be accustomed to successful models and will accept only formats limited to certain genres for decades. Consequently, the professionalism of the industry gave way to the strategies of market economy, leading to a decline in the diversity and creativity of the TV drama industry. ”In Time with You,” the TV drama that won the 2012 Golden Bell Award, not only won an unprecedented number of awards in different categories in this annual competition, it earned commercial success in international sales and earned a record share of the local market. ”In Time with You” showcased a high-level of professionalism, which the producer and writer of the show insisted on from the inception of the production, and provided a new perspective for the conservative players from the market's economy side. The return of professionalism may become a potential win-win strategy for the broadcasters and producers of future TV dramas.

1. 蔡蕙如，〈八點檔太KUSO了吧〉，2010/01/08 台灣媒體觀察教育基會http://mediawatch.org.tw/node/1346
2. A.G.B. Nilson的資料
3. 八大電視台行銷總監蔡妃僑在《我可能不會愛你》的座談會的發言。
4. 101年度電視金鐘獎專刊。
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