策略性動機、策略性資源與協調機制對海外企業經營績效影響之研究－以赴中國大陸投資之台商加以分析

The Study of the Influence of Strategic Motivation, Strategic Resource and Coordination Mechanism on the Management Performance of Multinational Firms-Analysis on Taiwanese Investors in Mainland China

10.6656/MR.2004.23.4.CHI.25

林妙雀(Miao-Que Lin)

策略性資源 ； 協調機制 ； 績效 ； strategic resource ； coordination ； performance

管理評論

23卷4期（2004 / 10 / 01）

25 - 44

繁體中文

回顧過去海外企業之研究，僅單獨探討資源／能力、策略運用與各項管理控制工具之運用，而本研究深入剖析影響海外企業經營績效各因素之全貌，乃建立以策略性動機與策略性資源為自變數，協調機制為干擾變數，海外企業經營績效為因變數之研究架構，並選擇以赴中國大陸投資之102（回收率14.59%）家台商為實證對象。由主效果驗證，得知跨國投資之策略性動機愈強烈、所擁有策略性資源愈豐富、愈注重協調機制之採行，其經營績效表現愈佳。同時也發現海外企業採行愈靈活彈性化協調機制，對經營績效愈有強化的交互效果。

The past research of multinational firms merely looked into the connotation of resource/capability and utilization of strategy and various tools of management control. This paper will thoroughly analyze the overall factors that influence the management performance of multinational firms. It will establish the research framework and assumption that will regard strategic motivation and strategic resource as independent variables, coordination mechanism as moderator variables and the management performance of multinational firms as dependent variables. Besides, it will choose 102 Taiwan multinational firms that invest in Mainland China as research targets (response rate 14.59%). From the main effect, it is clear that the stronger strategic motivation the multinational investor has, the more sufficient strategic resource it will contain and it will pay more attention on coordination mechanism and that will influence more on management performance. Meanwhile, it is also found out that the more flexible coordination mechanism of the multinational company can intensify its cross effect on management performance more.

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