题名

The Effect of Online Agents on Advertising Effectiveness: The Presence Aspect

DOI

10.6656/MR.2010.29.1.CHI.99

作者

Shao-Kang Lo;Ming-Wei Cheng

关键词
期刊名称

管理評論

卷期/出版年月

29卷1期(2010 / 01 / 01)

页次

99 - 102

内容语文

英文

主题分类 社會科學 > 經濟學
社會科學 > 管理學
参考文献
  1. Acker, Stephen R.,Steven R. Levitt(1987).Designing Videoconference Facilities for Improved Eye Contact.Journal of Broadcasting and Electronic Media,31(2),181-191.
  2. Bailenson, Jeremy N.,Kim Swinth,Crystal Hoyt,Susan PerskyAlex Dimov,Jim Blascovich(2005).The Independent and Interactive Effects of Embodied-Agent Appearance and Behavior on Self-Report, Cognitive, and Behavioral Markers of Copresence in Immersive Virtual Environments.Presence: Teleoperators and Virtual Environments,14(4),379-393.
  3. Journal of Computer-Mediated Communication
  4. Biocca, Frank,Ben Delaney,Frank Biocca (eds.),Mark R. Levy (eds.)(1995).Communication in The Age of Virtual Reality.New Jersey:Lawrence Erlbaum Associates.
  5. Brent, Edward,G. Alan Thompson(1999).Sociology: Modeling Social Interaction with Autonomous Agents.Social Science Computer Review,17(3),313-322.
  6. Brown, Steven P.,Douglas M. Stayman(1992).Antecedents and Consequences of Attitude Toward the Ad: A Meta-analysis.Journal of Consumer Research,19(1),34-51.
  7. Bruner Gordon C.,Anand Kumar(2000).Web Commercials and Advertising Hierarchy-of-Effects.Journal of Advertising Research,40(1&2),35-42.
  8. Cassell, Justin,Joseph Sullivan,Scott Prevost,Churchill F. Elizabeth(2000).Embodied Conversational Agents.Cambridge:The MIT Press.
  9. Chang, Yuhmiin,Esther Thorson(2004).Television and Web Advertising Synergies.Journal of Advertising,33(2),75-82.
  10. Chen, Qimei,Sandra J. Clifford,William D. Wells(2002).Attitude Toward the Site II: New Information.Journal of Advertising Research,42(2),33-45.
  11. Choi, Yung Kyun,Gordon E. Miracle,Frank Biocca(2001).The Effects of Anthropomorphic Agents on Advertising Effectiveness and the Mediating Role of Presence.Journal of Interactive Advertising,2(1),3-21.
  12. Dehn, Doris M.,Susanne van Mulken(2000).The Impact of Animated Interface Agents: A Review of Empirical Research.International Journal of Human Computer Studies,52(1),1-22.
  13. Draper, John V.,David B. Kaber,John M. Usher(1998).Telepresence.Human Factors,40(3),354-375.
  14. Dryer, D. Christopher(1999).Getting Personal with Computers: How to Design Personalities for Agents.Applied Artificial Intelligence,13(3),273-295.
  15. Dunsworth, Qi,Robert K. Atkinson(2007).Fostering Multimedia Learning of Science: Exploring the Role of An Animated Agent's Image.Computers and Education,49(3),677-690.
  16. Fontaine, Gary(1992).The Experience of A Sense of Presence in Intercultural and International Encounters.Presence: Teleoperators and Virtual Environments,1(4),482-490.
  17. Garau, Maia,Mel Slater,Vinoba Vinayagamoorthy,Andrea Brogni,Anthony Steed,M. Angela Sasse(2003).The Impact of Avatar Realism and Eye Gaze Control on Perceived Quality of Communication in A Shared Immersive Virtual Environment.Proceedings of the SIG-CHI Conference on Human Factors in Computing Systems,Florida:
  18. Gefen, David,Detmar W. Straub(2003).Managing User Trust in B2C E-Services.e-Service Journal,2(2),7-24.
  19. Gefen, David,Detmar W. Straub(1997).Gender Differences in Perception and Adoption of E-Mail: An Extension to the Technology Acceptance Model.MIS Quarterly,21(4),389-400.
  20. Hassanein, Khaled,Milena Head(2007).Manipulating Perceived Social Presence Through the Web Interface and Its Impact on Attitude Towards Online Shopping.International Journal of Human-Computer Studies,65,689-708.
  21. Heeter, Carrie(1992).Being There: The Subjective Experience of Presence.Presence: Teleoperators and Virtual Environments,1(2),262-271.
  22. Holzwarth, Martin,Chris Janiszewski,Marcus M. Neumann(2006).The Influence of Avatars on Online Consumer Shopping Behavior.Journal of Marketing,70(4),19-36.
  23. Hopkins, Christopher D.,Mary Anne Raymond,Anu Mitra(2004).Consumer Responses to Perceived Telepresence in the Online Advertising Environment: The Moderating Role of Involvement.Marketing Theory,4(1-2),137-162.
  24. Hwang, Jang-Sun,Sally J. McMillan,Guiohk Lee(2003).Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy.Journal of Interactive Advertising,3(2),137-162.
  25. King, William Joseph,Jun Ohya,Michael J. Tauber (ed.)(1996).The Representation of Agents: Anthropomorphism, Agency, and Intelligence.CHI '96: Conference companion on Human factors in computing systems,New York:
  26. Klein, Lisa R.(2003).Creating Virtual Product Experiences: The Role of Telepresence.Journal of Interactive Marketing,17(1),41-55.
  27. Klein, Lisa R.(1998).Evaluating the Potential of Interactive Media Through A New Lens: Search Versus Experience Goods.Journal of Business Research,41(3),195-203.
  28. Koda, Tomoko,Pattie Maes(1996).Agents with Faces: The Effect of Personification.Proceedings of the 5th IEEE International Workshop on Robot and Human Communication.
  29. Lee, Kwan Min(2004).Why Presence Occurs: Evolutionary Psychology, Media Equation, and Presence.Presence: Teleoperators and Virtual Environments,13(4),494-505.
  30. Li, Hairong,Terry Daugherty,Frank Biocca(2003).The Role of Virtual Experience in Consumer Learning.Journal of Consumer Psychology,13(4),395-407.
  31. Journal of Computer-Mediated Communication
  32. Luo, J.T.,Peter McGoldrick,Susan Beatty,Kathleen A. Keeling(2006).On-Screen Characters: Their Design and Influence on Consumer Trust.Journal of Services Marketing,20(2),112-124.
  33. McBreen, Helen M.,Mervyn A. Jack(2001).Evaluating Humanoid Synthetic Agents in E-retail Applications.IEEE SMC Transactions,31(5),394-405.
  34. Nan, Xiaoli,George Anghelcev,Jun Rong Myers,Sela Sar,Ronald J. Faber(2006).What If A Website Can Talk? Exploring the Persuasive Effects of Web-Based Anthropomorphic Agents.Journalism and Mass Communication Quarterly,83(3),615-631.
  35. Journal of Computer-Mediated Communication
  36. Nowak, Kristine L.,Christian Rauh(2005).The Influence of the Avatar on Online Perceptions of Anthropomorphism, Androgyny, Credibility, Homophily and Attraction.Journal of Computer Mediated Communication,11(1)
  37. Nowak, Kristine L.,Christian Rauh(2008).Choose Your 'Buddy Icon' Carefully: The Influence of Avatar Androgyny, Anthropomorphism and Credibility in Online Interactions.Computers in Human Behavior,24(4),1473-1493.
  38. Nowak, Kristine L.,Frank Biocca(2003).The Effect of the Agency and Anthropomorphism on Users' Sense of Telepresence, Copresence, and Social Presence in Virtual Environments.Presence: Teleoperators and Virtual Environments,12(5),481-494.
  39. Palopoli, Luigi,Domenico Rosaci,Domenico Ursino(2006).Agents' Roles in B2C E-Commerce.AI Communications,19(2),95-126.
  40. Parise, Salvatore,Sara Kiesler,Lee Sproull,Keith Waters(1996).My Partner is a Real Dog: Cooperation with Social Agents.Proceedings of the 1996 ACM Conference on Computer Supported Cooperative Work,New York:
  41. Pertaub, David-Paul,Mel Slater,Chris Barker(2002).An Experiment on Public Speaking Anxiety in Response to Three Different Types of Virtual Audience.Presence: Teleoperators and Virtual Environments,11(1),68-78.
  42. Poh, Desmond Minh Hou,Stewart Adam(2002).An Exploratory Investigation of Attitude Toward the Website and the Advertising Hierarchy of Effects.Proceedings of AusWeb02: The Eighth Australian World Wide Web Conference,New South Wales:
  43. Qiu, Lingyun,Izak Benbasat(2005).An Investigation into the Effects of Text-To-Speech Voice and 3D Avatars on the Perception of presence and Flow of Live Help in Electronic Commerce.ACM Transactions on Computer-Human Interaction,12(4),329-355.
  44. Journal of Computer Mediated Communication
  45. Reeves, Byron(1991).Being There: Television as Symbolic Versus Natural Experience.
  46. Reeves, Byron,Clifford Nass(1996).The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places.Stanford, California:CSLI.
  47. Rice, Ronald E.,Douglass Hughes,Gail Love(1989).Usage and Outcomes of Electronic Messaging at An R&D Organization: Situational Constraints, Job Level, and Media Awareness.Office: Technology and People,5(2),141-161.
  48. Rogers, Everett M.(1986).Communication Technology: The New Media Is Society.New York:The Free Press.
  49. Short, John,Ederyn Williams,Bruce Christie(1976).The Social Psychology of Telecommunications.London:John Wiley and Sons.
  50. Singh, Surendra N.,Nikunj P. Dalal(1999).Web Home Pages as Advertisements.Communications of the ACM,42(8),91-98.
  51. Slater, Mel,Anthony Steed,Ralph Schroeder (ed.)(2002).The Social Life of Avatars: Presence and Interaction In Shared Virtual Environments.London:Springer-Verlag.
  52. Slater, Mel,J. Howell,Anthony Steed,David-Paul Pertaub,Maia Garau,Sharon Springel,Churchill F. Elizabeth (eds.),Martin Reddy (eds.)(2000).Acting in virtual reality.Proceedings of the Third International Conference on Collaborative Virtual Environments,New York:
  53. Solomon, Michael R.(2008).Consumer Behavior: Buying, Having, Being.British:Pearson, Prentice Hall.
  54. Steuer, Jonathan,Frank Biocca (eds.),Mark R. Levy (eds.)(1994).Communication In The Age of Virtual Reality.New Jersey:Lawrence Erlbaum Associates.
  55. Stevenson, Julie S.,Gordon C. Bruner,Anand Kumar(2000).Web Page Background and Viewer Attitudes.Journal of Advertising Research,40(1&2),29-34.
  56. Straub, Dermar(1994).The Effect of Culture on IT Diffusion: E-Mail and FAX in Japan and the US.Information Systems Research,5(1),23-47.
  57. Straub, Dermar,Elena Karahanna(1998).Knowledge Worker Communications and Recipient Availability: Toward A Task Closure Explanation of Media Choice.Organization Science,9(2),160-175.
  58. Suh, Kil-Soo,Sunhye Chang(2006).User Interfaces and Consumer Perceptions of Online Stores: The Role of Telepresence.Behavior and Information Technology,25(2),99-113.
  59. Taylor, Tina Lynn,Ralph Schroeder (ed.)(2002).The Social Life of Avatars: Presence and Interaction in Shared Virtual Environments.London:Springer-Verlag.
  60. Turkle, Sherry(1995).Life on the Screen: Identity in the Age of the Internet.New York:Simon and Schuster.
  61. Walther, Joseph Bart,Judee K. Burgoon(1992).Relational Communication in Computer-Mediated Interaction.Human Communication Research,19(1),50-88.
  62. Zaichkowsky, Judith Lynne(1994).The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising.Journal of Advertising,23(4),59-70.
  63. Zanbaka, Catherine,Paula Goolkasian,Larry F. Hodges,Rebecca Grinter (eds.)(2006).Can A Virtual Cat Persuade You? The Role of Gender and Realism in Speaker Persuasiveness.Proceedings of the SIGCHI Conference on Human Factors in Computing Systems,New York:
被引用次数
  1. 賴建榮、彭國芳、陳孟慧(2011)。部落格類型與社會臨場感對消費者之影響。Electronic Commerce Studies,9(4),459-482。
  2. 廖紀瑄、耿慶瑞、丁慧瑩(2012)。網路購物目標情境與人際虛擬經驗對社會臨場感與信任度的影響。商略學報,4(1),1-26。
  3. 謝佳宏,吳立立,江季芸(2021)。從SOR模型探討直播依附行為之影響-以認知評價與情感評價為中介變數。管理資訊計算,10(特刊2),83-94。