負面科技意會的前因與科技採用：台灣大車隊實證研究

The Antecedents and Consequences of Negative Technology Sense-making: A Longitudinal Field Study of the Taiwan Taxi Fleet

10.6656/MR.2011.30.3.CHI.73

侯勝宗(Sheng-Tsung Hou)；樊學良(Hsueh-Liang Fan)

負面科技意會 ； 科技採用 ； 計程車 ； Negative Technology Sense-making ； Technology Adoption ； Taxi

管理評論

30卷3期（2011 / 07 / 01）

73 - 91

繁體中文

科技意會是指科技使用者在科技使用時，對使用科技所賦予的意義與主觀詮釋。過往有關科技意會的研究，多數是在探討如何設計適合的科技特質，藉以誘發使用者對科技產生正面的心理詮釋；或者探討外部社會情境如何促成使用者對科技使用的正向意會。但事實上，個人在使用科技時，卻常常意外地對新科技產生負面的心理感受與意義詮釋，即負面科技意會。回顧過往文獻，甚少探討此種負面意會對個人科技使用所產生的影響。本文從負面科技意會觀點出發，以計程車司機使用GPS衛星派遣系統之真實研究情境，探討科技使用者產生負面科技意會之前因及其對科技採用的影響。本研究以180位台灣大車隊司機為研究對象，進行三個時間點的長期資料蒐集。研究發現，使用者產生負面科技意會之前因，受到個人前期負面使用經驗、對組織的負面認同，以及本身缺乏使用科技信心等三項因素所影響；同時，負面科技意會也會進一步對科技採用帶來負向影響。最後，根據本研究實證結果，分別提出相關的理論與管理實務意涵及具體建議。

When individuals adopt a new technology in the workplace, a process of social construction takes place. Although previous research has described mechanisms related to technology sense-making and technology use in organisations, there has not been much research on how negative technology sense-making occurs, or on the consequences of negative technology sense-making on the technology adoption process. Grounded in sense-making theory, this research aims to examine the technology adoption behaviour of users by investigating the cabbies of the Taiwan Taxi Fleet, who were presented with a new Global Positioning System (GPS)-based automatic vehicle location and dispatch system in Taipei. Based on data collected from 180 taxi drivers through a longitudinal survey, this research discovers three antecedents of negative technology sense-making: prior negative experience, negative organisational identification, and lack of self-efficacy on the part of the user. The paper concludes with various implications for research and practice.

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