题名

Myths Surrounding Innovation Design in the Industry 4.0 Era

DOI

10.6656/MR.201807_37(3).ENG123

作者

Chi-Hua Wu；Ding-Bang Luh

关键词

Industry 4.0 ； Innovative Design ； Innovation Theory

期刊名称

管理評論

卷期/出版年月

37卷3期（2018 / 07 / 01）

页次

123 - 136

内容语文

英文
中文摘要

We have entered the era of Industry 4.0. To compete in this new era, companies must employ new computer technologies to more quickly and effectively deliver value to consumers; however, such employment can cause elevate consumer expectations, which in turn can generate volatile markets, the pace of which might be too quick for companies to keep up with. This situation demands the development of a new perspective on innovation. This study examined false perceptions or 〞myths〞 concerning innovation that occur if beliefs concerning Industry 3.0 are applied to Industry 4.0. Tracing back to industrial revolutions and markets exhibiting various characteristics, we identified the following two major myths. (1) Big data fosters innovation; however, too much information can paralyze a company's decision-making. (2) Incorporating information technology into objects generates more consumer value and higher resource efficiency. Possible remedying principles are discussed in this paper, namely (1) developing 〞streaming〞 instead of 〞project-based〞 innovation processes, and (2) recognizing the importance of vision-dominant innovations.
主题分类 社會科學 > 經濟學
社會科學 > 管理學
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