面對它、接受它、處理它、放下它：台灣社會如何回應新冠疫情？

Face It, Accept It, Deal with It, and Let It Go: How Does Taiwan's Society Respond to the COVID-19 Pandemic?

10.6656/MR.202210_41(4).CNI043

洪世章(Shih-Chang Hung)；張淑珍(Shu-Chen Chang)；黃亭云(Ting-Yun Huang)

新冠疫情 ； 框架 ； 賦名 ； 主題建模 ； 社群媒體 ； COVID-19 ； Frame ； Framing ； Topic modeling ； Social media

管理評論

41卷4期（2022 / 10 / 01）

43 - 65

繁體中文

研究目的：從賦名觀點探討台灣社會如何看待與回應新冠疫情危機。研究設計／方法：結合主題建模與質性方法，分析Dcard COVID-19專版所發表的評論。研究結果：在疫情較平穩時，台灣社會採取比較積極的回應策略；而在疫情大爆發之後，則是轉而較順從的回應策略。研究限制／啟發：Dcard為匿名社交平台，無法從使用者帳號資訊，判斷關於COVID-19的討論，是否為平台的意見領袖有意操弄所致。理論／實務／社會意涵：社會大眾看待與回應公共危機的方式，會視情況的不同，而有不同，這時政府或企業也應採取相對應的權變因應策略。創見／價值：情緒是賦名框架變化的潛在驅動因素。

Purpose - Drawing on the framing perspective, this study explores how the Taiwanese people perceive and respond to the COVID-19 pandemic. Design/methodology/approach - Using data collected from Dcard, we employ topic modeling, supplemented by qualitative procedures, to examine the phenomenon under study. Findings - During the early stage of the pandemic, the Taiwanese people tended to adopt active, defensive tactics to frame the crisis. After the outbreak in May 2021, the frame response significantly shifted to passive accommodation. Research limitations/implications - Due to its anonymity, Dcard is not viable to trace the information of user accounts to determine if public discussions are manipulated by opinion leaders. Practical implications/Social implications - The way the public perceives and views the crises will vary depending on the degree of situated crisis. In response, the government or business should adopt corresponding contingency strategies. Originality/value - Emotions play an important role in shaping frame dynamics.

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