廣電媒體產權再管制論

Thesis on Broadcast Media Ownership Re-Regulation

10.29816/TARQSS.200306.0001

羅世宏(Shih-Hung Lo)

民主落差 ； 再管制 ； 解除管制 ； 媒體公民在地行動 ； 媒體產權 ； 媒體資訊透明制度 ； democratic divide ； re-regulation ； deregulation ； media citizen activism ； media ownership ； media transparency

台灣社會研究季刊

50期（2003 / 06 / 01）

1 - 48

繁體中文

英美兩國正以傳播管制革新為名，進一步推動解除管制的政策：大幅度改寫媒體產權管制規則，甚至意圖將原本屬於公共財產權性質的無線電波頻譜私產化，或至少是在實質上造成並鞏固這種形同私產化的效果，而賦予了私營商業媒體資本更自由與不受節制的操作空間。本文對此提出反省，並且對照本地近十餘年來的私有化、自由化等解除管制傾向，以及流行的「全球競爭力」和「科技匯流」論述，對台灣媒體政策類似走向的影響。本文主張克服傳統媒體產權管制的弱點，追尋有效的本地媒體產權再管制方案：除應發展公部門及非營利部門的媒體產權型態改革之外，還應同時追求三個與媒體產權再管制互補的改革方案，一是消弭民主落差，促成媒體政策過程民主化，二是建立媒體資訊透明／公開制度，三是傳播學術社群應在媒體公民在地行動中扮演更積極的角色。

In the name of communications regulatory reform, the American and British governments have in recent years furthered as deregulatory as possible their media policy agenda. Media ownership rules are being radically revised to the benefit of private corporate capital while the public spectrum is being transferred to the private hands. The present paper reflects upon these deregulatory policies and their global and local repercussions. The deregulatory trends of liberalization and privatization, along with popular discourses of 'global competitiveness' and 'technological convergence', have strengthened the power of media conglomerates in making 'profits' as well as 'politics' at the expense of the public interest. Despite the weakness traditionally associate-ed with the regulatory means, this paper suggests some effective ways for re-regulating media ownership in Taiwan, namely: (1) to strengthen the role of the public service and/or non-Profit media; (2) to bridge the democratic divide in the media policy process; (3) to institutionalize media transparency, and (4) to engage media/public intellectuals with citizen activism in reclaiming the media.

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