運用層級分析法與德菲法於台商導電橡膠業廠址選擇之研究

Using AHP and Delphi Method to Select the Facility Location for Taiwanese Conductive Rubber Industry

施習恭(Hsi-Kung Shih)；宮大川(Dah-Chuan Gong)

廠址選擇 ； 李克特量表 ； 層級分析法 ； 德菲法 ； facility location ； Likert scale ； Analytical Hierarchy Process AHP ； Delphi Method

品質學報

17卷3期（2010 / 06 / 30）

229 - 245

繁體中文

正確的廠址選擇可使企業節省成本及改善服務品質，更可以提高企業在全球競爭市場之優勢，對企業未來成長產生重大影響。本研究首先利用李克特量表挑選候選廠址、主要因與次要因，形成層級分析之架構，並匯集專家意見後進行層級法分析，以解決複雜問題；當專家意見有分歧時，利用德菲法反覆回饋之優點以整合專家意見。研究發現台商導電橡膠業在中國大陸華東地區，蘇州獲選爲最佳之廠址；而影響廠址選擇第一主要因是基礎設施，第一次要因則爲電力穩定。本研究結果可提供台商企業到大陸設廠之參考，並可提供大陸當局，改善其投資環境，以利爭取台商赴大陸投資。

Effective decision of facility location selection can help companies save costs, improve service quality and enhance competitive superiority of global market. Therefore, facility location is extremely important for industrial growth. This study first uses the Likert Scale to select potential locations, identify the primary and secondary factors, and establish an analysis framework of Analytical Hierarchy Process (AHP). With the AHP, the study then collects opinions from experts to find solutions for complicated problems. When there is a disagreement between different viewpoints, the study adopts the Delphi Method, which has the advantages of gathering repeated feedback of questions and answers, to integrate suggestions from the experts. From the investigation, Suzhou is the most ideal city as facility location in East China. The first primary factor affecting facility location is the adequacy of infrastructure; and the first secondary factor is steady supply of electricity. The result of this study can serve as a reference for all businesses while establishing facilities in China. It can also help the authorities in China improving the overall investment environment to benefit Taiwan enterprises and attracting more businesses investment.

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